Research

Customer recognition: How marketing is failing at its top priority

While close to 90% of marketers prioritize an integrated cross-device customer experience, a mere 12% have actually achieved a true single customer view.

This report shows you:

  • why a single customer view is necessary
  • what it looks like to have one
  • why there's such disparity in the belief vs. reality
  • what you can do about it.
View the research