With margins tightening, third-party cookies crumbling and attribution always in question, investing in a strong media network is one of the most important initiatives retailers can take in 2023.
Walgreens and Amazon have invested in their own robust media networks and are seeing results—but you don’t have to be a retail giant to make it a reality for your brand.
Check out this infographic to learn the components of a successful, modern media network and what needs to go into building and maintaining one.