As a non-profit marketer, you’re continuously focused on increasing your donor base. And the goal is to find and retain loyal donors for life.
In this webinar, Epsilon’s Marne Lopez along with our client of Nosa Adetiba of the ASPCA and Val Vierengel of K2D Strategies share insight into how to elevate your acquisition strategy and leverage nuanced messaging across channels to build a foundational relationship with the donors who will become lifetime supporters of your organization.
From this webinar, you’ll learn:
- How to modify your acquisition strategy to attract the donors who are most likely to give a second gift quickly
- The prime psychological factors that influence giving
- 10 things you can do speed up that second gift and improve retention ASAP