The new retail game: A panel discussion from AdWeek

From the stage at Advertising Week in New York, Jeff Fagel, Head of Marketing at Epsilon-Conversant, joins a panel of industry experts to talk about engaging retail consumers.

This 40-minute video covers: 

  • How to win in the new game of retail
  • The role of personalization, customer identity and loyalty
  • How to enhance the user experience to drive tangible business results
  • The role of data and analytics in keeping up with changes