The Real Deal: Big "L" loyalty

Personalization should be integrated into the entire customer experience—including your loyalty program.

As you develop your personalization strategy, you must do so at both the brand and program level. 

Watch this 2 minute video to see Tamara Oliverio, Senior Director of Strategic Consulting, define Big "L" vs little "l" loyalty and talk about how you can shift from program-centric to customer-centric loyalty.