Data Retail

Research

Worried about exhausting your list? Know the right number of mailings to send

It's a common concern: How do you know if you're sending your audience too many mailings? Is it possible to overpromote? And if you get it wrong, will it hurt your business?

To help shed light on whether the risk of overpromotion is valid, this report looks at four real-world examples and discusses the findings.

See the findings