2020 has been hard on tourism marketers because of one major disruptor everyone knows all too well. But of course, when it rains it pours. The year has brought a second major disruptor: third-party cookie deprecation.
In this panel recording from TTRA's 2020 Marketing Outlook Forum, tourism marketing managers address these big shifts.
Leroy Bridges (VP, digital & communications, Visit St. Pete/Clearwater) and Jasmyn Goodwin (VP, marketing & communications, Visit Omaha) connect with Epsilon's David Chastain and Howard Tietjen to discuss the impact COVID-19 has had on them and how they plan to move forward, as well as how they plan to address third-party cookie deprecation in their marketing strategy.