Resources | Epsilon

GUIDE

Contactless loyalty: Build connections in a contactless world

In our new guide, we explore how marketers can create contactless loyalty and human-like connections with their customers in this new normal.

Consumer sentiment during COVID-19

The uncertainty of COVID-19 leaves marketers across industries with a lot of questions. To understand how consumers are responding to such seismic...

Email 2020 trends guide: Renaissance

Social interaction & communication have been upended in 2020.

During worldwide shutdowns and stay-at-home advisories, we all looked to new means of...

CORE, Issue One

CORE is a new digital content platform for marketers looking to challenge how they perceive marketing today and in the future.

Creating contactless loyalty

October 23, 2020

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Pressroom

Epsilon Positioned at the Center of Publicis Groupe Growth Strategy

October 22, 2020

From destination marketing to destination management

October 21, 2020

The future of the experience economy

October 20, 2020

How financial service brands can go contactless to build loyalty & trust

October 19, 2020

Now Tech Identity Resolution, Q3 2020: Forrester’s overview of identity resolution providers

October 19, 2020

Forrester: The future of loyalty is bright—here's how to prepare

October 16, 2020

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Blog

Holidays, interrupted: How COVID holiday plans can be a win for CPG brands

October 13, 2020

Becoming unforgettable: How Preferred Hotels & Resorts builds long-term loyalty

October 09, 2020

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Article

Survival of the savviest

October 08, 2020

4 tips for retailers to create contactless loyalty

October 07, 2020

Understanding your audience to build a better customer experience

October 06, 2020

Without 3rd-party cookies and IDFA, are consumers really better off?

October 05, 2020

Introducing contactless loyalty: 4 tips to build customer connections in a contactless world

October 02, 2020

How to use identity, data and AI to achieve a lifetime of financial loyalty

October 01, 2020

From TikTok to TED Talks

September 29, 2020

Marketing's identity crisis: A world without cookies and IDFA

September 24, 2020

Apple’s IDFA Change Will Hurt Publishers & Advertisers: Epsilon’s Elert

September 23, 2020

Huddle House-Perkins hustling toward pandemic-era marketing moves

September 23, 2020

Lou Paskalis on the "black box" that is walled gardens advertising

September 21, 2020

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Blog

1st-party vs 3rd-party cookies: What’s the difference?

September 17, 2020

What brands can learn from DTC to weather the current storm

September 16, 2020

Epsilon Launches New Loyalty Solution for Mid-Size Brands, Expanding Industry-Leading Capabilities

September 16, 2020

Privacy, please

September 15, 2020

Contactless loyalty: Build connections in a contactless world

September 14, 2020

How Epsilon Is Future-Proofing For The Loss Of Online Identifiers

September 14, 2020

New data reveals consumer financial habits and preferences during COVID

September 10, 2020

The 4 ingredients you need to move from mass communication to mass personalization

September 09, 2020

Rethinking enterprise customer data

September 08, 2020

Conversational AI and the customer journey

September 03, 2020

Epsilon Launches Brand Consideration Metrics at Individual Level

September 02, 2020

The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts

September 02, 2020

Matching media for Jersey Mike’s

September 02, 2020

Epsilon Launches Industry’s First Solution to Prove the Impact of Brand Campaigns at the Individual Level

September 02, 2020

Consumer sentiment during COVID-19

September 01, 2020

What Brands Can Learn From DTC to Weather the Current Storm

August 31, 2020

Understanding consumer behavior in COVID-19: How AI can put your brand on the right path

August 27, 2020

The executives shaping the future of marketing technology in 2020

August 27, 2020

The 4 Ingredients You Need to Move from Mass Communication to Mass Personalization

August 25, 2020

Transform brick-and-mortar experiences with a digital marketing services mindset

August 25, 2020

Hungry for data acquisition

August 24, 2020

Business (Un)Usual: Leveraging consumer sentiment to drive marketing results

August 21, 2020

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Article

5 questions on data clean rooms, answered

August 19, 2020

Let's talk loyalty: Exploring gamification with Dell

August 17, 2020

5 steps to selecting the right data provider

August 14, 2020

Email Crisis Control: Retailers Say It's Their Main Channel During Pandemic

August 13, 2020

Marketing leaders weigh in on email during COVID-19

August 13, 2020

#1 overlooked monetization opportunity: Messaging on the open web

August 12, 2020

How do you break down data silos across teams?

August 10, 2020

Email 2020 trends guide: Renaissance

August 10, 2020

Expanding on email: In conversation with Forrester and Epsilon

August 05, 2020

CORE, Issue One

August 03, 2020

How CDPs do (and don’t) factor into a cookie-less world

August 03, 2020

Email’s growth potential

August 03, 2020

Lessons from the DTC revolution

August 03, 2020

The incongruous nature of walled gardens

August 03, 2020

Banking on change

August 03, 2020

The ultimate disruption

August 03, 2020

Successfully navigating turbulent times

August 03, 2020

Editor's letter: What’s worth your time and attention?

August 03, 2020

The future of tourism: How to adjust your marketing to the new travel landscape

July 31, 2020

Ask the expert: How can retailers succeed this holiday season?

July 31, 2020

The case for bringing balance back to the marketing ecosystem

July 28, 2020

Differentiating through identity, data and technology

July 28, 2020

The 16 Most Innovative and Relevant Ad-Tech and Mar-Tech Companies, According to You

July 27, 2020

How to Drive Better Outcomes for Your Customers

July 23, 2020

Entertaining at home: 5 tips for marketing your restaurant’s catering

July 23, 2020

The Case for Bringing Balance Back to the Marketing Ecosystem

July 21, 2020

Business (Un)Usual: Breaking down barriers with content

July 17, 2020

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Blog

With cookies crumbled and IDFA DOA, it’s time for a better identity strategy

July 16, 2020

With Cookies Crumbled and IDFA DOA, It’s Time for Better Identity Strategy

July 13, 2020

How retailers are adapting their back-to-school planning

July 09, 2020

Building omnichannel loyalty in an increasingly contactless retail world

July 08, 2020

Recovery mindset: A phased digital media approach for restaurants

July 07, 2020

Understanding impact: A practical guide to marketing attribution

July 02, 2020

How to connect with consumers across devices post COVID-19

June 30, 2020

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Video

Business (Un)Usual: Restaurants' road to stability

June 26, 2020

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Infographic

Forrester: Why travel brands struggle with identity management

June 25, 2020

Modernizing digital marketing: What “Strategy as a Service” means to us

June 24, 2020

Business (Un)Usual: Get interactive with email to engage

June 19, 2020

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Infographic

Forrester: Why financial services brands struggle with identity resolution

June 17, 2020

The importance of virtual conversations in a contactless world

June 16, 2020

The election & holiday 2020: Consumer insights for a proactive marketing plan

June 15, 2020

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Video

Epsilon from home: How to improve digital messaging during this ‘new normal’

June 12, 2020

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Blog

4 CPG COVID insights for consumer marketing and what to do with them

June 11, 2020

How loyalty programs combat customer identity management challenges

June 10, 2020

How Location Driver will accelerate sales of reopening restaurants or stores

June 09, 2020

Forrester: Raise the bar for your identity programs

June 05, 2020

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In the News

Banking Needs 360-Degree View of Customer Journey

June 02, 2020

How restaurants can drive business and focus on revenue recovery

May 27, 2020

Epsilon from home: How retailers are preparing for the upcoming election

May 22, 2020

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Blog

As mobile financial journeys increase, so do gaps in customer understanding

May 21, 2020

Business (Un)Usual: How CPG brands are responding to COVID-19

May 20, 2020

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Blog

Four elements that drive digital transformation in marketing

May 19, 2020

Forrester: Why retailers struggle with identity management

May 18, 2020

Epsilon from home: How to achieve data-driven creative at scale

May 15, 2020

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Blog

Engage customers during COVID-19 and beyond with interactive email

May 14, 2020

Email Volume And Engagement Grew In March And April, Study Says

May 13, 2020

The Best Of The Best? Forrester Ranks Email Vendors

May 13, 2020

Epsilon Named a Leader for Email Marketing Services; Highest Ranked in Current Offering category and cited as having Strongest Professional Services in the Study

May 12, 2020

The Forrester Wave™: Email Marketing Service Providers, Q2 2020

May 12, 2020

Let's talk loyalty podcast

May 11, 2020

Epsilon from home: Brands don’t drive demand, consumers do

May 08, 2020

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Video

Business (Un)Usual: How financial brands are responding to COVID-19

May 07, 2020

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Blog

Tushy, Blue Apron, Peloton: How DTC brands adapt as people shop from home

May 06, 2020

Adapting your customer loyalty marketing efforts in the face of economic disruption

May 05, 2020

DMOs, COVID-19 offers an opportunity to evolve: Level up to ‘destination management’

May 04, 2020

Epsilon from home: Data is the fuel to driving campaign success

May 01, 2020

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In the News

Arthur Sadoun: 'It’s not just about surviving, but transforming for a new normal'

April 30, 2020

Publicis Groupe launches money-back guarantee to marketers

April 30, 2020

Publicis says it will deliver on business outcomes or your money back

April 30, 2020

Take It To The Bank: Publicis Guarantees Outcomes Under New 'Pact'

April 30, 2020

Publicis Groupe Makes ‘The Pact’ With Midsize Clients, Guaranteeing Business Results

April 30, 2020

Publicis Groupe Launches Tool To Help Midsize Businesses Weather The COVID-19 Crisis

April 30, 2020

Building a strong foundation for hyper-personalization: identity resolution & your martech investment

April 30, 2020

Publicis Groupe launches The Pact, Powered by Epsilon to Guarantee Business Results for U.S. Midsize Companies

April 30, 2020

How the upcoming presidential election will impact consumer spending

April 29, 2020

Business (Un)Usual: How retailers are responding to COVID-19

April 28, 2020

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Video

Epsilon from home: Best practices for building a recovery plan

April 24, 2020

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Infographic

How presidential elections impact consumer spending

April 23, 2020

In times of uncertainty, data helps us stay connected

April 23, 2020

Email 2020 trends guide: Interactive content

April 22, 2020

Develop customer trust with meaningful virtual engagement—especially in a down cycle

April 21, 2020

Epsilon from home: How to build trust with your customers today and in the future

April 17, 2020

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Blog

Retail messaging during COVID-19: What to embrace right now

April 16, 2020

The $42 billion co-op advertising opportunity: a win-win for retailers and brands

April 15, 2020

Put your brand at the center of its own marketing universe

April 15, 2020

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Infographic

The way the cookie data crumbles: People-based profiles vs. cookie-based solutions

April 14, 2020

Epsilon from Home: How travel brands can adapt messaging in the current moment

April 10, 2020

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VIDEO

Forrester: Many identity programs are too narrow in scope

April 10, 2020

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Blog

Effective digital messaging strategies for restaurants during uncertain times

April 09, 2020

Celebrating Moms, Dads & Grads during COVID-19: How marketers can use email to connect with customers

April 08, 2020

Forrester Loyalty Marketing Maturity Assessment

April 07, 2020

The Real Deal: Email Marketing Deliverability

April 03, 2020

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Blog

A privacy partner you can trust: CCPA and beyond

April 02, 2020

How restaurants can adjust operations and marketing amidst market uncertainty

April 02, 2020

The power of data: uniting spend and donating behavior to understand customers

March 31, 2020

Forrester: Lack of C-level buy-in contributes to marketers' identity problems

March 25, 2020

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WEBINAR

Understanding today's traveler: Closing the industry's gap in customer knowledge

March 23, 2020

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Blog

Another exciting year for BIMI email: Logos in the inbox for a more trustworthy ecosystem

March 19, 2020

Virtual roundtable: DTC impact on your brand

March 18, 2020

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Blog

See that ad following you around the internet? Don’t be that brand.

March 17, 2020

Customer loyalty as an outcome, not just a program

March 12, 2020

Forrester: Too many identity programs can’t tie marketing performance back to business objectives

March 11, 2020

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Blog

The power of identity—what restaurants can learn from Forrester’s research

March 10, 2020

The connected, personalized retail experience: eTail West recap

March 05, 2020

Catering to customer cravings

March 04, 2020

Identity: How moments become meaningful customer experiences

March 03, 2020

How beauty brands can bridge their customer data gap

February 27, 2020

Third-party data isn’t dead

February 25, 2020

The Demise of Brandless and Other D2C Brand Struggles

February 24, 2020

3 steps for CPG brands to grow customer connections and sales

February 20, 2020

What a waste: How marketers are missing out on measurement

February 12, 2020

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Blog

Forrester research shows travel marketers are behind with identity

February 11, 2020

2020 DMN Award Winners

February 10, 2020

Domino's generates more than £1m with personalised display ads

February 07, 2020

Should DTC companies invest in branding? 7 marketers weigh in

February 06, 2020

D2C Shopping Gains a Significant, Dedicated Audience

February 05, 2020

Identity Mythbusters: Get the facts on common identifiers

February 05, 2020

Customer experience management: Improve your strategy

February 04, 2020

The role of data within machine learning and the benefits to retailers

January 30, 2020

IAB Direct Brand Summit: How DTC brands remain relevant when the shine wears off

January 29, 2020

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Blog

After Google’s news, Epsilon is positioned to thrive in the new advertising ecosystem

January 27, 2020

Forrester study uncovers the cost of bad identity resolution in financial services

January 23, 2020

Q&A With Oded Benyo of Epsilon

January 21, 2020

Email for everyone: Accessibility and advocacy

January 20, 2020

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Research

Driving one more visit: How restaurant marketers fare in the digital age

January 17, 2020

Bridging the data gap: Solutions for beauty brands to bolster engagement

January 16, 2020

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Video

The Real Deal: Big "L" loyalty

January 15, 2020

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Video

If you don't know your consumers, you'll have no customers

January 13, 2020

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Blog

Retailers struggle with identity resolution: New Forrester research explains why

January 09, 2020

5 keys to building a better identity program: It’s time to stop guessing

January 08, 2020

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In the News

Three Imperatives For Winning with Personalization at Scale

January 07, 2020

Forrester Travel Spotlight: Increase customer satisfaction and brand loyalty with better identity

January 06, 2020

Epsilon Strengthens Its Automotive Lifecycle Marketing Solution with Addition of SearchForce

January 06, 2020

5 key movie marketing takeaways from our keynote at Variety Innovate

January 02, 2020

Should You Still Be Using Email Benchmarks?

January 02, 2020

Studying the competition: Learning from the success of DTC brands

December 19, 2019

Finding moviegoers: How to leverage innovation to drive box office (A keynote from Variety Innovate)

December 16, 2019

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In the News

The lines between DTC and traditional B2C are blurring

December 16, 2019

The role of the retail store in today’s omnichannel strategy

December 12, 2019

4 reasons your identity resolution program isn’t working—according to Forrester

December 12, 2019

Four loyalty trends for the decade to come

December 11, 2019

Direct to growth: What all brands can gain from the new DTC world

December 10, 2019

Forrester Financial Services Spotlight: Using identity resolution for efficiency

December 09, 2019

3 steps to mastering digital media measurement

December 06, 2019

How to maximize returns on your martech investments

December 05, 2019

Forrester Retail Spotlight: Improve customer experience and optimize with identity resolution

December 04, 2019

5 tips for creating a more accessible future

December 03, 2019

Why are brands so bad at identity resolution?

December 03, 2019

How to drive and measure movie ticket sales—when 75% are bought at the box office

December 02, 2019

How to Scale Your UX Design Process — Without Sacrificing Creative

December 02, 2019

New era of box office digital marketing

November 27, 2019

How to create a loyal, total relationship banking experience for your customers

November 26, 2019

Email Remains at the Heart of Identity Resolution Efforts

November 26, 2019

Why Brands Are Failing with Identity Resolution—and What You Can Do About It

November 26, 2019

Five Last Minute Tips for Holiday Season Success in 2019

November 24, 2019

How to deliver personalized interactions at every stage of the traveler’s journey

November 21, 2019

Loyalty’s secret ingredient: Email

November 21, 2019

Turn DTC insights into growth: 88 brands open up about marketing expectations in a DTC world

November 19, 2019

Myths Belong in Stories, Not People-Based Advertising

November 16, 2019

Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers

November 15, 2019

Epsilon announces participation in AWS Data Exchange

November 15, 2019

The benefits an advanced TV advertising strategy can bring to your marketing efforts

November 14, 2019

Frankentech is here to stay: How brands are getting the most out of martech investments

November 12, 2019

The diner dilemma: How restaurant marketers can keep up with third-party delivery

November 07, 2019

Key action items for your loyalty program relaunch/refresh

November 07, 2019

Rethink the Value of a Customer’s Email Address

November 05, 2019

Preview: Forrester identity resolution study

November 04, 2019

The Real Deal: Building persistent connections with real people

October 31, 2019

Watch now

Blog

5 tips to fuse email creativity with data and technology

October 31, 2019

<50% of brands have basic identity resolution capabilities, finds Forrester

October 29, 2019

Adweek panel: Smart, empowered customers and the personalization paradox

October 25, 2019

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Blog

Multi-touch attribution: How one auto brand proved their marketing value

October 24, 2019

Preparing your loyalty marketing program for 2020

October 24, 2019

Meet 22 of the most important executives shaping the future of marketing technology

October 23, 2019

The secret to retaining your financial customers

October 22, 2019

Presenting the Winners of Adweek’s Readers’ Choice: Best of Tech Awards

October 21, 2019

Adweek panel: How to effectively message and reach customers who are trying to tune you out

October 18, 2019

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Blog

Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

October 17, 2019

Second-Quarter Drift: Email Opens And Clicks Fell Slightly, Epsilon Reports

October 16, 2019

How financial services marketers should respond to new Facebook regulations

October 15, 2019

Q2 2019 email trends & benchmarks

October 14, 2019

Epsilon, Fallon Worldwide Lock Up Key Bank Account

October 11, 2019

Email Marketing 2019

October 11, 2019

Adweek panel: Breaking down DTC

October 11, 2019

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In the News

Interactions in Context: How to increase personalization in email

October 10, 2019

The Real Deal: TV marketing: Driving optimal tune in

October 10, 2019

Watch now

Blog

1:You isn't linear, it’s an integrated individualized marketing strategy

October 10, 2019

Forrester study: Is your identity program built on a house of cards?

October 09, 2019

Email is Under-used and Episodic: Epsilon's Benyo

October 09, 2019

At Conversant, Employees Know the End Goal.

October 09, 2019

Most marketers ‘failing to link data to customer behaviour’ – report

October 08, 2019

How Coach, JustFab and Walgreens personalize marketing on a 1:You level

October 08, 2019

The agency data platforms that will power creativity at scale

October 04, 2019

Is data the new currency of marketing? The answer seems to be “yes”

October 03, 2019

How to deliver experiences customers love by building your own walled garden

October 03, 2019

Chicago Tech is Booming. Grow Along With It At These 12 Companies

October 02, 2019

New Independent Study Commissioned by Epsilon-Conversant Reveals Less Than Half of Marketers Are Fully Capable of Identity Resolution Management

October 02, 2019

3 tips to achieve your omnichannel strategy

October 01, 2019

MediaPost EIS Awards

September 26, 2019

Tourism improvement districts: The new funding source for destination marketers

September 26, 2019

Today’s modern restaurant is serving up dietary preferences for every diner

September 26, 2019

The Real Deal: How to accurately identify people online

September 25, 2019

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In the News

At Advertising Week, Publicis Groupe's Arthur Sadoun Pressed on Revenue Decline

September 25, 2019

How to assess data quality in an omnichannel world

September 25, 2019

Why your best financial cross-sell opportunities are digital

September 24, 2019

Digital Pharma East recap: What’s trending in healthcare

September 24, 2019

How media and entertainment preferences shift across generations

September 19, 2019

How to win with category acquisition

September 17, 2019

Achieving holiday marketing success: 5 questions to ask your data provider

September 17, 2019

How Visit Savannah reached the right travelers - and profited

September 16, 2019

Holiday marketing across generations: What to know

September 13, 2019

9 ways healthcare marketers are improving the customer experience

September 12, 2019

Beyond loyalty: How to market to moviegoers throughout the entire buyer’s journey

September 12, 2019

CPG brands: Want more from your third-party data? Start with identity

September 10, 2019

Elevate your game with a new programmatic bid strategy

September 10, 2019

Agencies Are Embracing AI and Making It Part of Their Workflow

September 09, 2019

CMOs Need to Focus on Managing Multiple Brands, Not Multiple Identities

September 06, 2019

3 examples of personalization in travel to inspire marketers

September 05, 2019

Innovation at the heart of our operation

September 03, 2019

How data can (and should) drive your beauty marketing strategy

August 29, 2019

3 tips for going global with your loyalty program

August 29, 2019

The Real Deal: Getting reach right for identity resolution

August 28, 2019

Watch now

E-book

Loyalty marketing in the data-driven era: What you need to know for 2020

August 28, 2019

Viewing consumer privacy with the lens of a loyalty marketer

August 27, 2019

The journey toward better: 9 ways healthcare marketers can enhance the customer experience

August 23, 2019

3 insights to improve your tune-in rates with digital marketing

August 22, 2019

10 tech companies helping marketers survive changing privacy laws

August 22, 2019

The holiday shopping experience that each generation wants

August 21, 2019

Sweeping regulations like California's upcoming privacy bill threaten to wipe out the advertising industry. These 10 tech companies are trying to help marketers survive.

August 21, 2019

Novartis Consolidates $600 Million Global Media Account With Publicis Groupe

August 20, 2019

Starcom and Epsilon Prevail in Novartis Global Media Review

August 20, 2019

Considerations for your customer-first and CDP initiatives

August 15, 2019

3 reasons why print belongs in your marketing mix

August 15, 2019

The 50 best workplaces for innovators

August 13, 2019

Financial brands: Knowing your customers is the first step to grow your business

August 13, 2019

Acts of kindness encourage brand loyalty

August 13, 2019

Why grocers need identity management for multicultural shoppers

August 08, 2019

How to maintain a healthy deliverability rate

August 08, 2019

How restaurant brands can adapt across all generations

August 07, 2019

How to get your best diners to visit one more time

August 06, 2019

Avoid getting overwhelmed by machine learning in marketing

August 06, 2019

The 50 best workplaces for innovators

August 05, 2019

Epsilon-Conversant Named to Fast Company’s List of the 50 Best Workplaces for Innovators

August 05, 2019

1:You emails earn an A+ for back-to-school marketing

August 01, 2019

The Real Deal: Matching consumers to online profiles

July 31, 2019

Watch now

E-book

From 1:1 to 1:You — Personalizing the loyalty experience

July 31, 2019

The Real Deal: Measuring destination marketing's full net economic impact

July 26, 2019

Watch now

Blog

Machine learning in marketing: A practical overview

July 25, 2019

Segmentation basics: How to find the right audience niche for your brand

July 25, 2019

Make your back-to-school program best-in-class with 1:You

July 24, 2019

Loyalty, it’s not just about the program

July 23, 2019

Niches 5.0

July 22, 2019

'You're supposed to be at arm's length': Some ad agencies see potential conflicts of interest as their competitors spend billions to acquire data

July 18, 2019

How to measure the real impact of your tourism marketing

July 18, 2019

Q&A: Bringing machine learning to your marketing programs

July 18, 2019

Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly

July 17, 2019

The Real Deal: Why restaurants need to think beyond LTOs

July 17, 2019

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In the News

Forrester Research Names Epsilon a Loyalty Leader in Two Evaluations

July 16, 2019

The evolution of email: 3 tips for advancing your email marketing program

July 16, 2019

Epsilon Named a Leader for Loyalty Services; Only Provider Also Recognized as a Leader in Loyalty Technology by Independent Research Firm

July 15, 2019

The Forrester Wave™: Loyalty Service Providers, Q3 2019

July 15, 2019

The Real Deal: Risks of an aging email platform

July 12, 2019

Watch now

Blog

From Gen Z to Silents—How to engage all consumers this holiday season

July 11, 2019

Medical device marketers, do these challenges sound familiar?

July 11, 2019

New financial customers are 3X more likely to leave—here’s how to keep them

July 09, 2019

Personalized email marketing: 5 keys to success

July 09, 2019

Beyond clicks: The email marketer’s role to build meaningful metrics for the CMO

July 08, 2019

Watch now

Research

A guide to cross-generational marketing

July 03, 2019

What’s sizzling in retail this summer

July 02, 2019

Q&A: What every marketer needs to know to drive tune-in

July 02, 2019

Publicis Groupe completes acquisition of Epsilon for $3.95bn

July 02, 2019

Publicis Groupe Finalizes the Acquisition of Epsilon

July 02, 2019

Publicis Groupe completes acquisition of Epsilon for $3.95bn

July 02, 2019

IAB Tech Lab Releases Data Transparency Standard, With Audits To Give It ‘Teeth’

July 02, 2019

Creating more human interactions for travel brands through machine learning

July 01, 2019

Watch now

In the News

Why Marketers Look to Identity Resolution for Answers

July 01, 2019

Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey’

July 01, 2019

The Real Deal: Pricing in email marketing

June 28, 2019

Watch now

Blog

Is a subscription-based program right for your loyalty program?

June 27, 2019

How to get it right with attribution

June 27, 2019

Personalized Email Marketing: 5 Keys to Success

June 27, 2019

How to build a lifetime of financial loyalty

June 26, 2019

Understanding the benefits of ‘the art’ component in the art and science of loyalty

June 25, 2019

4 ways integrating online and offline data improves attribution

June 20, 2019

1:You, it’s now a reality

June 20, 2019

Driving tune in with advanced digital media and data: A keynote from Variety's TV Summit

June 19, 2019

Watch now

Infographic

How each generation uses technology

June 19, 2019

4 email personalization questions for your next campaign

June 18, 2019

5 questions that reveal your email personalization maturity

June 18, 2019

Attribution: How to get it right

June 17, 2019

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Video

The Real Deal: Service and support in email marketing

June 14, 2019

Watch now

Blog

Building brand loyalty: Three takeaways from CRMC 2019

June 13, 2019

How to find and attract the best customers in a competitive financial market

June 13, 2019

3 ways to listen to the voice of the customer

June 12, 2019

Seven takeaways from Variety’s 2019 TV Summit

June 12, 2019

5 ways to drive tune-in with digital marketing

June 11, 2019

Personalization and data-driven experiences

June 11, 2019

CRMC 2019 recap: Personalization and data take center stage

June 07, 2019

1:You personalization with Dunkin' and AutoZone

June 06, 2019

Audience segmentation and targeting

June 06, 2019

Marketing to all 5 stages of the financial lifecycle

June 05, 2019

Solving identity, matching and reach: The 5 biggest identity challenges

June 04, 2019

Identity isn’t just offline or online: It’s both

June 04, 2019

The Real Deal: Customer satisfaction in email marketing

May 31, 2019

Watch now

Blog

Why identity is the true currency of marketing

May 30, 2019

Loyalty Expo recap: Going beyond points

May 30, 2019

Are you successfully using trigger emails?

May 28, 2019

Measuring beyond the click

May 28, 2019

The Real Deal: Using email to message in the moment

May 24, 2019

Watch now

Blog

5 ways restaurants can boost sales with data-driven marketing

May 23, 2019

Considerations for using AI in paid search

May 23, 2019

How an ad becomes fraudulent

May 22, 2019

Watch now

Blog

Identity 101: Building a persistent profile

May 21, 2019

4 stages to navigating digital transformation in healthcare

May 21, 2019

How travel brands can adapt across all generations

May 20, 2019

How can grocers use customer data to boost business?

May 17, 2019

Crawl, walk, run: The only approach to B2B digital transformation success

May 16, 2019

What is ad fraud?

May 15, 2019

Watch now

Blog

How to market in a multi-brand organization

May 15, 2019

Restaurants should increase their appetite for digital marketing

May 14, 2019

The role your brand plays in a customer’s life

May 14, 2019

Why restaurants need a unified view of their customers

May 13, 2019

The history of advertising

May 10, 2019

Have an iffy email list? It may still be actionable

May 09, 2019

Re-engaging inactive subscribers: Takeaways from Dell EMC

May 09, 2019

4 steps to achieve innovation in digital messaging

May 08, 2019

Identity 101: Why vendors never talk about accuracy

May 07, 2019

It’s never too early to plan ahead: Q4 email marketing tips

May 07, 2019

Krystal CMO Dominic Losacco on restaurants’ digital transformation

May 02, 2019

EEC 2019 recap: Data is changing our approach to email

May 02, 2019

Guiding the customer journey: The influence of preferences, curation and relevance

May 01, 2019

Location vs. Transactional data: Is one better?

April 30, 2019

The evolution of measurement, part II: The value of online and offline

April 30, 2019

A 'Leader' in loyalty experience to build lifetime customer connections

April 29, 2019

Identity 101: Best practices for reaching your customers online

April 25, 2019

5 building blocks of identity management

April 25, 2019

5 ways marketers underutilize social media

April 25, 2019

How to establish 'big L' loyalty

April 24, 2019

Leading with inspiration: 3 reasons women are successful leaders

April 23, 2019

Why your tourism board needs a new approach to media

April 23, 2019

How retailers can adapt across all generations

April 19, 2019

Digital Travel Summit: Data and personalization take center stage

April 18, 2019

5 design considerations for your enterprise customer insights program

April 18, 2019

5 tactics to help prevent loyalty reward redemption fraud

April 17, 2019

How to combat loyalty reward fraud

April 17, 2019

Coming attractions: A better digital marketing approach for your movie theater

April 16, 2019

How to achieve consumer-centricity in healthcare marketing

April 16, 2019

Gain insight into your customers' spend with your competitors and beyond

April 15, 2019

Watch now

Blog

CBA Live recap: Serving consumers with tech and transparency

April 11, 2019

5 strategies to drive one more visit, purchase & dollar per order

April 11, 2019

How CPG brands can win in the Amazon era

April 09, 2019

The Forrester Wave™: Loyalty Technology Platforms, Q2 2019

April 09, 2019

Epsilon Named a Leader for Loyalty Technology by Independent Research Firm; Recognized for “Wealth of Experience in Powering Loyalty…”

April 09, 2019

Identity 101: The basics of recognizing people online

April 09, 2019

3 benefits of subscription-based loyalty programs

April 09, 2019

It's personal

April 08, 2019

It's Personal: An article from Progressive Grocer

April 05, 2019

Financial marketing: Using adaptable digital solutions for acquisition

April 04, 2019

Considering a CDP? Look before you leap

April 04, 2019

Shifting from little L to big L loyalty: The three stages

April 02, 2019

The grocer’s dilemma: Competing with Amazon, Walmart and others

April 02, 2019

The Marketing Technology Awards 2019: And the winners were..

April 01, 2019

The evolution of measurement: How ad waste brought us to ROMI

March 28, 2019

What’s trending in print & digital marketing: Key learnings from NEMOA

March 28, 2019

Emotional marketing: 3 tips to help keep emotions front and center

March 26, 2019

How to drive customers to specific stores

March 21, 2019

Data quality: The foundation of high-performance marketing

March 21, 2019

When it comes to data, seasonality is always in season

March 19, 2019

Box office boost

March 19, 2019

Box office campaigns: unlocking returns beyond opening weekend

March 18, 2019

Data quality audit

March 18, 2019

Not-for-profit giving trends 2018

March 15, 2019

How retailers can win in an Amazon era

March 14, 2019

Building blocks of personalization, block 3: Role of content

March 14, 2019

Is 2019 finally the year of personalization?

March 12, 2019

Advancing marketing attribution, part 2

March 12, 2019

Q&A: The rideshare effect

March 12, 2019

Bringing Humanity to the Forefront of Customer Experiences

March 11, 2019

How data drives box office: A keynote at Variety Innovate Summit

March 08, 2019

Watch now

Video

Tamara Oliverio talks hyper-personalization with The Wise Marketer

March 08, 2019

Watch now

Blog

Shoptalk 2019 recap: Good data drives even better marketing

March 07, 2019

Q&A: The rideshare effect

March 07, 2019

Car rental companies are losing customers to rideshares, report says

March 06, 2019

Car Rental Companies Are Losing Customers to Rideshares, Report Says

March 06, 2019

The rideshare effect

March 05, 2019

Building blocks of personalization, block 2: Making data useful

March 05, 2019

Age matters: How retailers can adapt across all generations

March 01, 2019

The influence of customer service in loyalty programs

February 28, 2019

Looking beyond traditional affiliates: is content king?

February 27, 2019

International loyalty: Preparing your people, process and tech for success

February 26, 2019

With campaign optimization, real-time decisioning is key

February 21, 2019

Understanding ‘the why’ behind each donor's actions

February 21, 2019

Advancing marketing attribution

February 21, 2019

Five Marketing Lessons Restaurants Can Learn From Retail Marketers

February 20, 2019

The human experience: Optimizing the human channel in the customer journey

February 20, 2019

Using KPIs that matter to achieve influencer marketing success

February 19, 2019

How Gen Z influences older generations

February 19, 2019

Winning strategies to reach today's omnichannel traveler

February 18, 2019

Watch now

Blog

Is your email strategy inclusive?

February 14, 2019

Financial marketing: How to make interactions more relevant to each individual

February 14, 2019

The right way to engage with new affiliate partners

February 13, 2019

Back to basics: Understanding identity, data, attribution and platforms

February 13, 2019

Watch now

Blog

Q&A: Cross-generational research

February 12, 2019

Across the Generations: How Gen Z Influences the Rest of Us

February 11, 2019

Step up your multichannel marketing game: Understanding data and the martech platforms that manage it

February 11, 2019

Making the most of email trends and benchmarks

February 07, 2019

Aligning travel intent data to your larger marketing strategy

February 07, 2019

Achieving accessibility in email marketing

February 07, 2019

New Epsilon Research Finds Gen Z is 2x More Likely to Use an Online-Only Store or Brand Website Than Any Other Generation; Uncovers Preferences and Behaviors Across Generations

February 07, 2019

AdWeek panel: Channel KPIs are meaningless. Customer KPIs are the future

February 04, 2019

Watch now

Pressroom

Visit Savannah Signs with Conversant to Gain Greater Insight Into the Economic Benefit of Their Digital Ad Spend

January 30, 2019

DMN 2018 Award Winners

January 25, 2019

Epsilon now participating in the General Motors Dealer Digital Solution Digital Advertising Program

January 24, 2019

The new retail game: A panel discussion from AdWeek

January 23, 2019

Watch now

In the News

What's next for intent data in the travel industry?

January 21, 2019

Brands seek deeper insights from AI

January 18, 2019

Brand building: It's not a skyscraper anymore

January 16, 2019

Watch now

Pressroom

Epsilon Named to Forbes 2019 list of the Best Employers for Diversity

January 15, 2019

Let's talk about you: Building relationships with email marketing

January 11, 2019

Watch now

Infographic

How grocers can win in an Amazon era

January 10, 2019

Step up your multichannel marketing game

January 07, 2019

Watch now

In the News

Conversant helps marketers create human connections that count

January 04, 2019

What Martech Decision Makers Should Focus on in 2019

December 13, 2018

Film marketers need to stop wasting time and money advertising to people who don't care about their movies

December 07, 2018

When it comes to cookies, don't settle for crumbs of customer and prospect data

December 06, 2018

Marketers need outcomes, not more tools

December 06, 2018

Powering lifetime connections: The three stages

December 05, 2018

Market across the financial lifecycle

December 05, 2018

Watch now

In the News

For travel brands, it's what you know and who you know

November 20, 2018

Here are the industry's martech heroes

November 16, 2018

How machine learning fits in with your loyalty program: Epsilon's practical application of machine learning

November 15, 2018

Watch now

In the News

Harnessing the Resurgence of Packaged Beverages

November 13, 2018

Dunkin’ Brands wants to get more personal with its customers

November 13, 2018

Identity resolution - defined

November 12, 2018

Dunkin' further integrates with Alliance Data's Epsilon to modernize customer experience

November 08, 2018

One on One: Jeff Fagel on Marketing's Three Centers of Gravity

November 02, 2018

Don't stalk, just sell

October 29, 2018

Powering lifetime loyalty in retail

October 29, 2018

Watch now

Video

The new "data privacy" world: From freak-out to opportunities

October 17, 2018

Watch now

In the News

Bloomberg Media Group and New York Media take top honors in the Digiday Worklife Awards

October 17, 2018

Most technology for marketing has a big gap: prospects

October 16, 2018

Winners announced at the IPMAs 2018

October 13, 2018

Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

October 11, 2018

5 things you need to know to successfully manage a team, with Bryan Kennedy the CEO of Epsilon and Conversant

October 11, 2018

The changing paradigm of retail CRM

October 09, 2018

Epsilon To Help Dell In Loyalty Program Launch

October 05, 2018

Alliance Data's Epsilon expands relationship with leading technology client; launches global loyalty program

October 04, 2018

It’s time to pull back the curtain on black box solutions

October 04, 2018

Decoding Conversant’s Mesobase, martech's first customer and prospect relationship management (CPRM) platform

October 03, 2018

Ashlen Cherry joins Epsilon as Chief Privacy Officer

October 02, 2018

How consumers manage their health

October 01, 2018

Announcing the 2018 40 under 40 winners

September 24, 2018

Cathy Lang and Stacey Hawes of Epsilon are shaking up how data is used in marketing

September 23, 2018

Corporate innovator: Dave Scrim, SVP of Product and Pricing at Conversant

September 21, 2018

Podcast: You’ve got (less) mail

September 19, 2018

HERoes: Champions of women in business

September 19, 2018

Swanson Health selects Alliance Data's Conversant for personalized digital marketing services

September 06, 2018

Swanson Health selects Alliance Data’s Conversant for personalized digital marketing services

September 06, 2018

The challenge of customer identity recognition starts with clean data

August 31, 2018

Powering lifetime connections – The retail ecosystem

August 28, 2018

Dell EMC thaws the frozen crowd: A CRM elite customer awards case study

August 27, 2018

Marketing tools that will generate value for your business

August 27, 2018

Epsilon wins Sparkling Ice AOR

August 16, 2018

Alliance Data’s Epsilon signs expanded agreement with Talking Rain Beverage Company; now integrated Agency of Record for Sparkling Ice brand

August 16, 2018

Epsilon discusses subscription-based loyalty model

August 10, 2018

Epsilon’s dockmaster keeps business humming

August 09, 2018

Using marketing data for merchandising

August 09, 2018

AMC improves CX by adding new subscription tier

August 08, 2018

A day in the life of... SVP Enterprise Operations at Conversant

August 07, 2018

The key to unlocking print's future lies in data and its direct mail past

July 26, 2018

Video: What is ad fraud and how does it happen?

July 24, 2018

Power of me: More than a [FirstName]

July 23, 2018

No end to the spend? Alliance Data’s ‘2018 Holiday Retail Outlook’ white paper offers data-backed insights and advice for retailers to keep customers shopping

July 23, 2018

‘Reporting is a struggle’: To grow commerce revenue, publishers have to spend time, money to manage the data

July 23, 2018

Five star campaign by Epsilon

July 21, 2018

Unlimited and well-interpreted data is the edge for creatives

July 20, 2018

Email marketers never get a vacation

July 18, 2018

Mastering retailer ad platforms

July 17, 2018

Ready for the evolution of creative awards: Function=form

July 12, 2018

The Amazon Prime day effect – how brands can capitalize on the global shopping event

July 12, 2018

Meet the Crain's Tech 50 of 2018

July 12, 2018

Selling AI: R/GA pitches brands on the next level

July 11, 2018

Creating harmonized experiences that drive loyalty for life

July 11, 2018

On-demand: 2018 holiday retail outlook webinar

July 02, 2018

Watch now

Infographic

2018 holiday retail outlook cheat sheet

July 02, 2018

Don't just talk about transformation. Do it

July 02, 2018

2018 holiday retail outlook

July 01, 2018

What is cross-device identification and how can marketers use it?

June 27, 2018

The great debate: Should you manage data activation yourself?

June 26, 2018

How to survive and thrive in an Amazon world

June 24, 2018

Epsilon named a leader for email marketing services by independent research firm; Recognized for unmatched balance of strong technology and professional services

June 22, 2018

Beyond the demo: How to drive measurable tune-in — and viewer connections — with data-driven marketing

June 12, 2018

How to drive measurable tune-in — and viewer connections — with data-driven marketing

June 12, 2018

In Focus: Interview with Jill Frank, Executive Producer, Head of Content Production at Epsilon Agency

May 25, 2018

Understanding customer engagement

May 22, 2018

Signet Jewelers Ltd. shines with Alliance Data's Conversant and Epsilon, signs expansion agreement for digital marketing platform

May 22, 2018

How marketers across industries use customer engagement to drive loyalty, sales

May 17, 2018

Worried about exhausting your list? Know the right number of mailings to send

May 14, 2018

Why brands should look to affiliate for global growth in APAC

May 09, 2018

Drive brand loyalty through data-driven email creative

May 01, 2018

Adweek: The time to prioritize workplace diversity and inclusivity is now. Is your agency ready?

May 01, 2018

Customer lifetime value revisited

April 25, 2018

The costly drive down the ad tech “road of regret”

April 24, 2018

DMN: Epsilon and Media IQ weigh in with tips on building women in leadership initiatives

April 18, 2018

Using AI to conquest new markets: Oculus360 and Epsilon Agency webinar

April 16, 2018

Watch now

In the News

The pursuit of a holistic view of consumers

April 13, 2018

Reel Chicago: Immesoete directs Epsilon's new Cracker Barrel spots

April 12, 2018

Epsilon/Conversant Chief Privacy Officer Noga Rosenthal Joins IAPP Advisory Board

April 10, 2018

The Drum: Cracker Barrel: Whats cookin' today? By Epsilon Agency

April 06, 2018

Chicago Business Journal: Cracker Barrel on mission to pull in millennial diners with new ads

April 06, 2018

Forbes: The data brokers so powerful even Facebook bought their data - but they got me wildly wrong

April 05, 2018

Interview with Steve Nowlan, SVP of Decision Sciences – Conversant

April 03, 2018

Optimizing your RFP: The marketer's guide to choosing the right cross-channel provider

April 02, 2018

Conversant and CJ Affiliate launch new GDPR compliance tool for digital advertising

March 28, 2018

ITA spotlight: Agatha Rymanowska, Senior VP, Enterprise Operations, Conversant

March 27, 2018

Epsilon appoints Jeff Fagel as new SVP, Head Of Marketing

March 22, 2018

Epsilon/Conversant taps Fagel to lead marketing

March 22, 2018

The Drum: Nature's Way: The way we grow together

March 21, 2018

Age is an attitude: Marketing to the boomers+ population

March 19, 2018

Martech Advisor: Travel and hospitality marketers: It’s time to up your email measurement game

March 16, 2018

Epsilon invests in its Automotive Practice with two new executive hires

March 15, 2018

MKTG Insight: Busting the biggest myths about digital transformation

March 14, 2018

“People will treat you differently because of your title. (It’s the reason I never use it.)”

March 14, 2018

The battle against ad fraud: It's all about performance

March 13, 2018

Marketing Tech Outlook: Setting direction in an era of continuous transformation

March 10, 2018

Implementing martech? Don’t skip this step

March 07, 2018

Ad Age: SXSW preview: A lot more than booze and tacos

March 06, 2018

Adweek: As SXSW continues to grow, is it still worthwhile for brands to activate there?

March 02, 2018

Four ways to simplify the complex world of loyalty

March 01, 2018

The power of data: Achieving trust in your loyalty program

March 01, 2018

MKTG Insight: Digital and traditional marketers aren't so different after all

February 28, 2018

Here's why people shop on Amazon - and why they'd shop elsewhere too

February 27, 2018

Is GDPR an opportunity to improve CX? Yes – if you do right by your data subjects

February 27, 2018

Email & digital innovations increase customer engagement

February 26, 2018

Mediapost: Painting the right picture with data

February 26, 2018

New Epsilon research indicates high-spending Amazon shoppers spend two times more than the average consumer across retailers and channels

February 26, 2018

Marketing Charts: Email click rates stable in Q3 2017; open rates decline

February 22, 2018

How influencer marketing’s relationship with affiliate will develop in 2018

February 21, 2018

True 1-1 marketing isn’t segment or persona-based – Conversant’s AI personalization story

February 20, 2018

Epsilon Hires U.S. Army Veteran and Information Security Industry Leader Jeff Schilling as Chief Information Security Officer

February 15, 2018

Epsilon’s Q3 2017 Email Trends and Benchmarks report shows increase in email engagement for travel & hospitality brands

February 14, 2018

Attribution beyond marketing: Using all company touchpoints achieve true customer view

February 08, 2018

Mobile continues to dominate marketing opportunities, but brands should consider what's next

February 07, 2018

What marketers should do differently in 2018 -- or not

February 07, 2018

Martech Series: 6 unstoppable disruptions in marketing technology

February 06, 2018

Unleashing digital video’s potential for one-to-one marketing

February 01, 2018

Adweek: How Amazon Go will drive brands to develop new ways to target customers

January 29, 2018

How personalization will evolve in 2018

January 29, 2018

Retail Dive: Amazon's free shipping attracts 88% of shoppers

January 23, 2018

Twice: 4 brands that nailed their CES 2018 marketing

January 22, 2018

Marketing Charts: What does personalization mean to consumers?

January 17, 2018

Email: The most dependable tool for loyalty marketers

January 15, 2018

Internet Retailer: Retail strategies made for the age of Amazon

January 14, 2018

The 10 hottest jobs—and who's hiring in Chicago

January 13, 2018

Martech Series: Interview with Wayne Townsend

January 12, 2018

Four focus areas for travel marketers to unlock the mobile opportunity

January 11, 2018

DMN: What CMOs of tomorrow need to focus on today

January 10, 2018

New Epsilon research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences

January 09, 2018

#marketingtomillennials: A guide to understanding today's millennials

January 08, 2018

5 things we learned about ads.txt in 2017

December 28, 2017

A 'naughty or nice' list: the best and worst ad tech & digital media trends of 2017

December 21, 2017

Three predictions for the affiliate marketing industry in 2018

December 21, 2017

Martech Exec: 50 women you need to know in martech 2018: Lisa Henderson

December 18, 2017

Top affiliate marketing trends for 2018: Predictions by 15 experts

December 15, 2017

Experts predict: What's in store for viewability in 2018

December 15, 2017

Huffington Post: To evolve customer experiences in 2018, focus on the three E’s

December 14, 2017

Women you need to know in martech: Agatha Rymanowska

December 14, 2017

The value of services when implementing people-based marketing

December 11, 2017

Watch now

Pressroom

Epsilon’s Stacey Hawes named a 2017 IAB Data Rockstar

December 11, 2017

Nearly 80 percent of marketers don’t have or use the right technology to deliver one-to-one marketing, latest study from The CMO Club and Conversant reveals

October 18, 2017

Epsilon named Citi’s partner of the year

October 13, 2017

Epsilon names Brian Serino Senior Vice President, Managing Director, Sales

October 03, 2017

Epsilon/Conversant CEO Bryan Kennedy recognized on 4A’s list of 100 people who make advertising great

September 25, 2017

Alliance Data's Epsilon expands relationship with Nature's Way; named lead agency for Alive! Brand

September 07, 2017

Conversant announces opening of Ashburn, Virginia office

September 05, 2017

Epsilon’s Agility Harmony wins Best Email Marketing Platform in the Digiday Signal Awards

August 17, 2017

Guideposts signs renewal agreement with Alliance Data's Epsilon for database marketing services

August 03, 2017

Q1 2017 North America email trends and benchmarks show increase in desktop open rates

July 24, 2017

Epsilon/Conversant named one of Atlanta’s Best and Brightest Companies to Work For®

June 29, 2017

Epsilon named to 2017 Online Trust Alliance Honor Roll for sixth consecutive year

June 28, 2017

Conversant announces results of Cross-Device Identification Persistency Study

June 27, 2017

Volvo drives forward with Alliance Data's Epsilon, signs expansion agreement for data-driven marketing services

June 22, 2017

Conversant launches Ad Quality Guarantee

May 22, 2017

Ad Age Agency Report ranks Epsilon #1 across four categories

May 03, 2017

Alliance Data's Epsilon business expands long-standing relationship with KeyBank; named agency of record for customer relationship management

May 02, 2017

Epsilon’s Stacey Hawes named to DMA Board of Directors

April 28, 2017

Q4 2016 North America email trends and benchmarks reveal steady click rates despite increased email volume

April 12, 2017

Nigel Howlett joins Epsilon as Managing Director, International

April 03, 2017

Epsilon partners with Juicy Juice Splashers® on Kidz Bop's "Best Time Ever" national tour

March 16, 2017

New research uncovers how to engage boomers; Marketers should look beyond age, focus on financial status and think cross-channel

February 22, 2017

Largest global specialty retailer of nutritional products, GNC, selects Epsilon for loyalty marketing and technology services

February 21, 2017

Epsilon and Econsultancy release customer experience maturity report for India

February 08, 2017

Brands delivered 15% more emails in Q3 2016 according to North America email trends and benchmarks

January 23, 2017

Epsilon serves up loyalty solution for quick service and fast casual restaurants

January 05, 2017

Wayne Townsend elevated to President, Technology of Epsilon

December 15, 2016

Road Scholar expands relationship with Alliance Data, signing new agreement with Conversant for digital advertising services

December 08, 2016

GIA names Epsilon as agency of record for consumer outreach campaign

November 17, 2016

How marketing is failing at its top priority

November 01, 2016

Watch now

Research

Customer recognition: How marketing is failing at its top priority

October 31, 2016

Email open rates at a two-year high according to Q2 2016 North America email trend results

October 27, 2016

Stacey Hawes named President, Data of Epsilon

October 17, 2016

Red Roof signs new multi-year agreement with Epsilon for email marketing services

October 06, 2016

CJ Affiliate by Conversant publishes 2016 Holiday Intelligence Report

October 05, 2016

Epsilon signs new multi-year agreement with CNO Financial Group for enterprise marketing database solutions and marketing data services

September 29, 2016

Richard McDonald elevated to President, Agency of Epsilon

September 26, 2016

Amica Mutual Insurance Company signs new agreement with Epsilon to advance digital marketing capabilities

September 20, 2016

Survey results indicate consumers more likely to shop in-store than online this holiday season

September 19, 2016

New research uncovers why the single customer view eludes marketers

September 14, 2016

Lisa Staler Gallerano joins Epsilon as General Counsel

September 01, 2016

Independent research firm recognizes Epsilon’s digital messaging platform Agility Harmony with highest score for current offering

July 27, 2016

Epsilon named agency of record by Del Monte Foods

July 26, 2016

Noga Rosenthal joins Epsilon as Chief Privacy Officer

July 07, 2016

Q1 2016 North America email trend results: Personalized email communications drive click rates 241% higher than standard email marketing messages

June 27, 2016

Epsilon named to 2016 Online Trust Alliance Honor Roll for fifth consecutive year

June 14, 2016

CJ Affiliate by Conversant launches enhanced Affiliate Customer Insights Solution

May 10, 2016

Epsilon and Econsultancy release customer experience maturity report for Australia and New Zealand markets

May 09, 2016

Epsilon launches EpsilonHealth, expanded global marketing services healthcare offering committed to ‘Make it Better’ for clients and consumers

May 06, 2016

Ad Age Agency Report ranks Epsilon #1 largest U.S. agency from all disciplines for fifth consecutive year

May 03, 2016

London Sport appoints Epsilon to deliver groundbreaking big data project

April 27, 2016

CJ Affiliate publishes 2016 Mobile Intelligence Report

April 26, 2016

Epsilon announces launch of Epsilon OTT Audience

April 19, 2016

Conversant unveils findings of Consumer Cross-Device Matching Accuracy Study

April 08, 2016

Epsilon’s Q4 2015 email trend results: Personalized marketing is required to keep subscribers active in the crowded inbox

April 04, 2016

Epsilon and GlaxoSmithKline winners of gold Shopper Marketing Effie Award in North America

March 22, 2016

David Allen joins Epsilon as Managing Director of International

March 01, 2016

Epsilon signs new multi-year agreement to provide global database marketing services for worldwide biotechnology leader Shire

February 22, 2016

Lamps Plus signs multi-year expansion agreement with Epsilon for permission-based email marketing services

February 02, 2016

Epsilon CEO, Andy Frawley, joins DMA Board of Directors

February 01, 2016

Epsilon’s 2016 new mover report provides insight into consumer behavior and engagement opportunities

January 29, 2016

Mark Fiddes appointed Executive Creative Director for Epsilon EMEA

January 26, 2016

Brian Trevor joins Epsilon as Senior Vice President, Research & Development

January 06, 2016

Epsilon named a leader in customer loyalty solutions for large organizations

January 04, 2016

Epsilon Q3 2015 North America email trend results: Although digital is disrupting consumer behavior email remains one of the most effective channels

December 21, 2015

Conversant partners with Integral Ad Science for third-party viewability verification

December 16, 2015

Epsilon looks at Japan's consumers, finds new patterns of loyalty

October 26, 2015

New research finds when it comes to marketing to millennials life stage is more important than age

October 22, 2015

New study finds data and technology alone can’t solve the challenges facing today’s marketers

October 19, 2015

Epsilon named one of LinkedIn’s Top 100 Most InDemand Employers

October 15, 2015

Epsilon Q2 2015 North America email trend results: Open rates on desktops, mobile and tablets remain steady

October 08, 2015

Conversant introduces personalized video; delivers individualized messages from brands to consumers based on rich and extensive profiles

October 06, 2015

Conversant awarded Best Technology/Publishing Platform for mobile during Advertising Week 2015

September 30, 2015

Conversant announces Consumer Relationship Challenge

September 24, 2015

Epsilon ShopperView helps consumer packaged goods marketers deliver cross-channel precision marketing at scale

September 16, 2015

Epsilon’s Agility Harmony becomes first enterprise digital marketing platform to feature real-time content capabilities

September 14, 2015

Matt Fearin joins Epsilon as Chief Information Security Officer

September 14, 2015

Global marketing leader Epsilon announces India operations

September 09, 2015

Epsilon named a leader for email marketing agency and strategy services

September 02, 2015

Epsilon and Lithium + Klout form exclusive partnership to bring deep customer insights to marketers

August 11, 2015

Tom Edwards joins Epsilon as Chief Digital Officer, Agency

July 21, 2015

Epsilon and GlaxoSmithKline receive top honors at the CADM Tempo awards

July 20, 2015

Q1 2015 North America email trend results: Epsilon finds open rates remain steady as mobile usage flattens

July 13, 2015

Rob Powers joins Epsilon as SVP, Strategy & Growth

July 07, 2015

Conversant’s Chicago office wins Chicago Creative Space Award

July 02, 2015

New study from Epsilon reveals impact of social and mobile in deconstructing the shopper journey

July 01, 2015

Turner Broadcasting partners with Epsilon to launch Turner Data Cloud

June 30, 2015

Conversant’s work for the Federation for Internet Alerts shortlisted at Cannes Lions

June 22, 2015

Epsilon named to OTA 2015 online trust honor roll

June 15, 2015

Epsilon named direct marketing agency of the year

June 11, 2015

CJ Affiliate by Conversant names Waleed Al-Atraqchi as next president – Kerri Pollard to become advisor

May 27, 2015

The Federation for Internet Alerts (FIA) expands reach of global emergency communications network with addition of new partners

May 18, 2015

Ad Age agency report ranks Epsilon #1 across three disciplines

May 07, 2015

Q4 2014 email trends and benchmarks report finds click rates remain steady, triggered emails continue to outperform

April 30, 2015

Epsilon celebrates the 25th anniversary of the Abacus Cooperative

April 22, 2015

Lisa Riolo appointed as Executive Vice-President of Customer Experience at CJ Affiliate by Conversant

April 14, 2015

Epsilon study finds Chinese consumers most loyal to e-commerce players

March 02, 2015

Nature's Way partners with Epsilon for 'healthful' customer relationships

February 26, 2015

Epsilon named a leader in email marketing driven by client satisfaction and omnichannel capabilities

February 24, 2015

2015 new mover report reveals why consumers move and what they’re buying

January 28, 2015

Conversant launches Private Exchange

January 23, 2015

CJ Affiliate wins 2015 Eggie Award for Best Marketing Platform

January 21, 2015

Mobile device usage linked to email open rate increase

January 07, 2015

Study reveals luxury brands miss huge opportunities by not understanding their customer

December 26, 2014

Andy Frawley named Chief Executive Officer of Epsilon

December 17, 2014

Alliance Data completes acquisition of Conversant

December 10, 2014

National Football League China enlists Epsilon to drive engagement with fans

December 08, 2014

Conversant reports third quarter 2014 results

November 07, 2014

New book reveals how brands can fire up growth by uncovering return on experience and engagement

October 27, 2014

Epsilon announces major rebranding

October 22, 2014

Conversant launches a new standard of breakthrough video solutions to address major industry needs

October 02, 2014

Jim Rund appointed as Chief Revenue Officer - Media of Conversant, Inc.

September 30, 2014

Q2 2014 north America email trend results: Epsilon identifies lift in triggered email volume, open and click rates

September 23, 2014

CJ Affiliate announces 2014 CJYou Awards winners

September 23, 2014

Sephora enlists Epsilon for permission-based email marketing services

September 16, 2014

Alliance data to acquire ad tech leader conversant for approximately $2.3 billion

September 11, 2014

Alliance Data to acquire ad tech leader Conversant for approximately $2.3 billion

September 11, 2014

Alliance Data schedules conference call to discuss acquisition of ad tech leader Conversant at 5:30 p.m. EDT today

September 11, 2014

CJ Affiliate by Conversant unveils "Affiliate Customer Insights" at CJ University in Santa Barbara

September 10, 2014

CJ Affiliate announces finalists for 2014 CJYou Awards

September 09, 2014

Epsilon’s response network makes cross-channel integration possible with social media tool

September 08, 2014

ValueClick Europe rebrands, launches Europe's first integrated marketing personalisation platform as Conversant

September 07, 2014

Marketers disclose personalization opportunities and challenges in new study

September 02, 2014

Conversant hires Raju Malhotra as Senior Vice President, Products

August 14, 2014

Epsilon recognized for work with San Diego Zoo Global and The University of Texas MD Anderson Cancer Center

August 13, 2014

Epsilon releases 2014 Multichannel Trend Report: 2% increase in total sales for consumer goods in 2013

August 07, 2014

Conversant reports second quarter 2014 results

August 06, 2014

Epsilon cited as a leader in email marketing

July 23, 2014

Epsilon expands healthcare team

July 22, 2014

Magic Johnson to deliver keynote at CJ Affiliate by Conversant's "Power of Personal" CJ University event

July 21, 2014

Conversant to announce second quarter 2014 financial results on August 6

July 17, 2014

Q1 2014 North America email trend results: Epsilon finds open rates up 5.7% over last year while click rates remain steady

July 16, 2014

CJ Affiliate report shows surge in online travel bookings, new marketing opportunities

July 09, 2014

Conversant defines five essential components for personalized marketing platform

July 02, 2014

Conversant certified by Interactive Advertising Bureau's Quality Assurance Guidelines program

June 24, 2014

Epsilon named to OTA 2014 Online Trust Honor Roll

June 11, 2014

Epsilon takes home IBM Marketing Innovation Award

June 09, 2014

Internet retailer names CJ Affiliate by Conversant no. 1 for affiliate marketing

June 09, 2014

Cross-device and measurement are top of mind for media buyers, says Conversant study

May 27, 2014

Epsilon’s Agility Harmony becomes first digital marketing platform to leverage Hadoop for high-performance advanced segmentation

May 22, 2014

Conversant to present at investor conferences in Los Angeles and New York

May 15, 2014

Retail marketing pros shift focus to digital, personalized ad campaigns, per Conversant study

May 12, 2014

Conversant announces first quarter 2014 results

May 06, 2014

Ad Age agency report once again ranks Epsilon #1

May 01, 2014

Conversant to announce first quarter 2014 financial results on May 6

April 22, 2014

Q4 2013 North America email trend results: customer brand connections must be built on engagement and differentiated experiences

April 03, 2014

Epsilon partners with TransUnion to introduce Auto Insurance ValueScore

April 03, 2014

Epsilon announces launch of Advanced Digital Solutions Practice

March 27, 2014

Epsilon partners with Adobe to deliver next-generation loyalty platform

March 25, 2014

Epsilon recognized as Adobe’s North American Campaign Partner of the Year

March 24, 2014

Conversant names Oded Benyo President, ValueClick Europe

March 11, 2014

Ebates Inc. enlists Epsilon for global email marketing services

March 10, 2014

Multichannel retailer UncommonGoods enlists Epsilon for database marketing services

February 25, 2014

Epsilon ranked #1 by Red Pill Email

February 18, 2014

Epsilon Partners with comScore to offer rich demographic data assets

February 18, 2014

Conversant announces fourth quarter and full year 2013 results

February 11, 2014

Conversant acquires digital video technology company SET Media

February 06, 2014

Conversant to present at Goldman Sachs Technology and Internet Conference on February 13

February 05, 2014

ValueClick, Inc. [VCLK] to ring the NASDAQ Stock Market opening bell in celebration of name change to Conversant

February 04, 2014

ValueClick rebrands, launches marketing personalization platform as Conversant

February 03, 2014

ValueClick to announce fourth quarter 2013 financial results on February 11

January 24, 2014

Epsilon introduces SurveyDirect: first 100% self-reported, proven solution

January 20, 2014

ValueClick completes sale of owned & operated websites segment

January 16, 2014

Epsilon partners with Twitter to offer tailored audiences

January 14, 2014

ValueClick, Inc. signs definitive agreement to sell owned & operated websites segment

December 09, 2013

ValueClick helps advertisers reach more relevant audiences on Twitter

December 06, 2013

ValueClick to present at the BMO Technology and Digital Media Conference and Cantor Fitzgerald Internet Conference

December 05, 2013

ValueClick to present at the Goldman Sachs U.S. Emerging / SMID Cap Growth Conference on November 14

November 07, 2013

ValueClick retains Edelman as public relations agency of record

November 06, 2013

ValueClick announces intent to pursue divestiture of owned & operated websites segment

November 05, 2013

ValueClick announces third quarter 2013 results

November 05, 2013

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