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Achieving holiday marketing success: 5 questions to ask your data provider
September 17, 2019
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Infographic
Holiday marketing across generations: What to know
September 13, 2019
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Blog
9 ways healthcare marketers are improving the customer experience
September 12, 2019
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Blog
Elevate your game with a new programmatic bid strategy
September 10, 2019
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In the News
Agencies Are Embracing AI and Making It Part of Their Workflow
September 09, 2019
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Blog
3 travel personalization examples to inspire marketers
September 05, 2019
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Blog
Innovation at the heart of our operation
September 03, 2019
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Blog
3 tips for going global with your loyalty program
August 29, 2019
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E-book
Loyalty marketing in the data-driven era: What you need to know for 2020
August 28, 2019
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Blog
Viewing consumer privacy with the lens of a loyalty marketer
August 27, 2019
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E-book
The journey toward better: 9 ways healthcare marketers can enhance the customer experience
August 23, 2019
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Guide
The holiday shopping experience that each generation wants
August 21, 2019
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In the News
Sweeping regulations like California's upcoming privacy bill threaten to wipe out the advertising industry. These 10 tech companies are trying to help marketers survive.
August 21, 2019
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In the News
Novartis Consolidates $600 Million Global Media Account With Publicis Groupe
August 20, 2019
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In the News
Starcom and Epsilon Prevail in Novartis Global Media Review
August 20, 2019
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Blog
3 reasons why print belongs in your marketing mix
August 15, 2019
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In the News
The 50 best workplaces for innovators
August 13, 2019
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Blog
Acts of kindness encourage brand loyalty
August 13, 2019
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Infographic
How restaurant brands can adapt across all generations
August 07, 2019
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Blog
Avoid getting overwhelmed by machine learning in marketing
August 06, 2019
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Pressroom
Epsilon-Conversant Named to Fast Company’s List of the 50 Best Workplaces for Innovators
August 05, 2019
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E-book
From 1:1 to 1:You — Personalizing the loyalty experience
July 31, 2019
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Video
The Real Deal: Measuring destination marketing's full net economic impact
July 26, 2019
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Blog
Segmentation basics: How to find the right audience niche for your brand
July 25, 2019
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Blog
Loyalty, it’s not just about the program
July 23, 2019
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Brochure
Niches 5.0
July 22, 2019
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In the News
'You're supposed to be at arm's length': Some ad agencies see potential conflicts of interest as their competitors spend billions to acquire data
July 18, 2019
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Blog
Q&A: Bringing machine learning to your marketing programs
July 18, 2019
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In the News
Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly
July 17, 2019
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Video
The Real Deal: Why restaurants need to think beyond LTOs
July 17, 2019
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In the News
Forrester Research Names Epsilon a Loyalty Leader in Two Evaluations
July 16, 2019
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Pressroom
Epsilon Named a Leader for Loyalty Services; Only Provider Also Recognized as a Leader in Loyalty Technology by Independent Research Firm
July 15, 2019
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Report
The Forrester Wave™: Loyalty Service Providers, Q3 2019
July 15, 2019
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Blog
Medical device marketers, do these challenges sound familiar?
July 11, 2019
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Research
A guide to cross-generational marketing
July 03, 2019
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Blog
What’s sizzling in retail this summer
July 02, 2019
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Pressroom
Publicis Groupe Finalizes the Acquisition of Epsilon
July 02, 2019
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In the News
Publicis Groupe completes acquisition of Epsilon for $3.95bn
July 02, 2019
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In the News
IAB Tech Lab Releases Data Transparency Standard, With Audits To Give It ‘Teeth’
July 02, 2019
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Webinar
Creating more human interactions for travel brands through machine learning
July 01, 2019
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In the News
Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey’
July 01, 2019
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Blog
Is a subscription-based program right for your loyalty program?
June 27, 2019
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Guide
How to build a lifetime of financial loyalty
June 26, 2019
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Blog
Understanding the benefits of ‘the art’ component in the art and science of loyalty
June 25, 2019
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Blog
1:You, it’s now a reality
June 20, 2019
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Infographic
How each generation uses technology
June 19, 2019
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Blog
4 email personalization questions for your next campaign
June 18, 2019
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Blog
Building brand loyalty: Three takeaways from CRMC 2019
June 13, 2019
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Blog
3 ways to listen to the voice of the customer
June 12, 2019
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E-book
5 ways to drive tune-in with digital marketing
June 11, 2019
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Blog
1:You personalization with Dunkin' and AutoZone
June 06, 2019
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Infographic
Marketing to all 5 stages of the financial lifecycle
June 05, 2019
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Blog
Identity isn’t just offline or online: It’s both
June 04, 2019
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Blog
Loyalty Expo recap: Going beyond points
May 30, 2019
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Blog
Considerations for using AI in paid search
May 23, 2019
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Blog
4 stages to navigating digital transformation in healthcare
May 21, 2019
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Infographic
How travel brands can adapt across all generations
May 20, 2019
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Blog
Crawl, walk, run: The only approach to B2B digital transformation success
May 16, 2019
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Blog
How to market in a multi-brand organization
May 15, 2019
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Blog
The role your brand plays in a customer’s life
May 14, 2019
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Infographic
Why restaurants need a unified view of their customers
May 13, 2019
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Blog
Guiding the customer journey: The influence of preferences, curation and relevance
May 01, 2019
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Blog
Transactional vs. location data: Is one better?
April 30, 2019
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Blog
A 'Leader' in loyalty experience to build lifetime customer connections
April 29, 2019
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Blog
5 ways marketers underutilize social media
April 25, 2019
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Blog
How to establish 'big L' loyalty
April 24, 2019
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Blog
Leading with inspiration: 3 reasons women are successful leaders
April 23, 2019
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Infographic
How retailers can adapt across all generations
April 19, 2019
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Blog
5 design considerations for your enterprise customer insights program
April 18, 2019
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Blog
5 tactics to help prevent loyalty reward redemption fraud
April 17, 2019
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E-book
How to combat loyalty reward fraud
April 17, 2019
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Blog
How to achieve consumer-centricity in healthcare marketing
April 16, 2019
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Webinar
Gain insight into your customers' spend with your competitors and beyond
April 15, 2019
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Blog
5 strategies to drive one more visit, purchase & dollar per order
April 11, 2019
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Report
The Forrester Wave™: Loyalty Technology Platforms, Q2 2019
April 09, 2019
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Pressroom
Epsilon Named a Leader for Loyalty Technology by Independent Research Firm; Recognized for “Wealth of Experience in Powering Loyalty…”
April 09, 2019
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Blog
3 benefits of subscription-based loyalty programs
April 09, 2019
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Blog
Considering a CDP? Look before you leap
April 04, 2019
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Blog
Shifting from little L to big L loyalty: The three stages
April 02, 2019
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Blog
What’s trending in print & digital marketing: Key learnings from NEMOA
March 28, 2019
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Blog
Emotional loyalty marketing: 3 tips to help keep emotions front and center
March 26, 2019
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Blog
Data quality: The foundation of high-performance marketing
March 21, 2019
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Blog
When it comes to data, seasonality is always in season
March 19, 2019
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Report
Data quality audit
March 18, 2019
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Trends Report
Not-for-profit giving trends 2018
March 15, 2019
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Blog
Building blocks of personalization, block 3: Role of content
March 14, 2019
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Blog
Q&A: The rideshare effect
March 12, 2019
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In the News
Bringing Humanity to the Forefront of Customer Experiences
March 11, 2019
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Video
Tamara Oliverio talks hyper-personalization with The Wise Marketer
March 08, 2019
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Blog
Shoptalk 2019 recap: Good data drives even better marketing
March 07, 2019
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In the News
Car Rental Companies Are Losing Customers to Rideshares, Report Says
March 06, 2019
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WHITE PAPER
The rideshare effect
March 05, 2019
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Blog
Building blocks of personalization, block 2: Making data useful
March 05, 2019
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Blog
The influence of customer service in loyalty programs
February 28, 2019
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Blog
International loyalty: Preparing your people, process and tech for success
February 26, 2019
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Blog
Understanding ‘the why’ behind each donor's actions
February 21, 2019
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In the News
Five Marketing Lessons Restaurants Can Learn From Retail Marketers
February 20, 2019
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E-book
The human experience: Optimizing the human channel in the customer journey
February 20, 2019
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Blog
How Gen Z influences older generations
February 19, 2019
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Webinar
Winning strategies to reach today's omnichannel traveler
February 18, 2019
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Video
Back to basics: Understanding identity, data, attribution and platforms
February 13, 2019
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Blog
Q&A: Cross-generational research
February 12, 2019
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In the News
Across the Generations: How Gen Z Influences the Rest of Us
February 11, 2019
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E-book
Step up your multichannel marketing game: Understanding data and the martech platforms that manage it
February 11, 2019
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Pressroom
New Epsilon Research Finds Gen Z is 2x More Likely to Use an Online-Only Store or Brand Website Than Any Other Generation; Uncovers Preferences and Behaviors Across Generations
February 07, 2019
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Video
AdWeek panel: Channel KPIs are meaningless. Customer KPIs are the future
February 04, 2019
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Blog
Restaurants: Embrace data to drive revenue
January 31, 2019
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Research
Driving one more visit: How restaurant marketers fare in the digital age
January 31, 2019
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Pressroom
Epsilon now participating in the General Motors Dealer Digital Solution Digital Advertising Program
January 24, 2019
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Video
The new retail game: A panel discussion from AdWeek
January 23, 2019
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Blog
The data gap in CPG marketing
January 22, 2019
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Blog
The future of travel loyalty: 5 ways to prepare
January 17, 2019
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Blog
Loyalty programs for big-ticket items: The story of My GM Rewards
January 16, 2019
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Video
Brand building: It's not a skyscraper anymore
January 16, 2019
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Pressroom
Epsilon Named to Forbes 2019 list of the Best Employers for Diversity
January 15, 2019
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Blog
4 retail learnings from holiday 2018
January 15, 2019
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Infographic
How grocers can win in an Amazon era
January 10, 2019
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Blog
What the retailization of loyalty means for travelers
January 09, 2019
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Webinar
Step up your multichannel marketing game
January 07, 2019
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In the News
What Martech Decision Makers Should Focus on in 2019
December 13, 2018
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Blog
How brands powered lifetime loyalty connections in 2018
December 13, 2018
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E-book
Powering lifetime connections: The three stages
December 05, 2018
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Blog
How to achieve success with machine learning – a collect, detect, act approach
November 20, 2018
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Blog
Understanding what creates an emotional connection with donors
November 16, 2018
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Video
How machine learning fits in with your loyalty program: Epsilon's practical application of machine learning
November 15, 2018
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In the News
Harnessing the Resurgence of Packaged Beverages
November 13, 2018
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Blog
3 best practices for designing an effective restaurant loyalty program
November 08, 2018
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Pressroom
Dunkin' further integrates with Alliance Data's Epsilon to modernize customer experience
November 08, 2018
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Blog
5 tips to help ensure a responsible data strategy
November 06, 2018
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In the News
One on One: Jeff Fagel on Marketing's Three Centers of Gravity
November 02, 2018
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Blog
Forget 1:1. 1:You is the new marketing reality
October 30, 2018
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Webinar
Powering lifetime loyalty in retail
October 29, 2018
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In the News
Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant
October 11, 2018
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Blog
Why data & loyalty belong together
October 11, 2018
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Blog
Experiential loyalty marketing tips
October 10, 2018
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Pressroom
Alliance Data's Epsilon expands relationship with leading technology client; launches global loyalty program
October 04, 2018
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Pressroom
Ashlen Cherry joins Epsilon as Chief Privacy Officer
October 02, 2018
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Research
How consumers manage their health
October 01, 2018
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Blog
Catalog value in the digital age
September 27, 2018
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In the News
Cathy Lang and Stacey Hawes of Epsilon are shaking up how data is used in marketing
September 23, 2018
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In the News
Podcast: You’ve got (less) mail
September 19, 2018
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In the News
HERoes: Champions of women in business
September 19, 2018
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Blog
Make your loyalty program everyday exceptional
September 13, 2018
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White Paper
The challenge of customer identity recognition starts with clean data
August 31, 2018
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Blog
How consumers manage their health and what it means for marketers
August 30, 2018
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Blog
How data makes the customer connection ‘one mile’ at a time
August 29, 2018
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In the News
Powering lifetime connections – The retail ecosystem
August 28, 2018
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Blog
How utility companies can monetize data
August 23, 2018
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Blog
Achieving your goals and beyond this holiday season
August 21, 2018
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In the News
Epsilon wins Sparkling Ice AOR
August 16, 2018
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Pressroom
Alliance Data’s Epsilon signs expanded agreement with Talking Rain Beverage Company; now integrated Agency of Record for Sparkling Ice brand
August 16, 2018
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In the News
Epsilon discusses subscription-based loyalty model
August 10, 2018
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In the News
Epsilon’s dockmaster keeps business humming
August 09, 2018
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In the News
Using marketing data for merchandising
August 09, 2018
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In the News
AMC improves CX by adding new subscription tier
August 08, 2018
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Blog
The building blocks of personalization
August 01, 2018
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Blog
Meet a marketing expert: Mark Sucrese on machine learning & AI
July 31, 2018
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In the News
The key to unlocking print's future lies in data and its direct mail past
July 26, 2018
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Blog
How personalization influences today’s retail shopper
July 26, 2018
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Blog
3 factors critical to customer loyalty
July 24, 2018
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Research
Power of me: More than a [FirstName]
July 23, 2018
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Pressroom
No end to the spend? Alliance Data’s ‘2018 Holiday Retail Outlook’ white paper offers data-backed insights and advice for retailers to keep customers shopping
July 23, 2018
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In the News
Five star campaign by Epsilon
July 21, 2018
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In the News
Unlimited and well-interpreted data is the edge for creatives
July 20, 2018
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In the News
Mastering retailer ad platforms
July 17, 2018
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Blog
How retailers can compete and win in the age of Amazon
July 16, 2018
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In the News
Ready for the evolution of creative awards: Function=form
July 12, 2018
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In the News
Selling AI: R/GA pitches brands on the next level
July 11, 2018
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Blog
Creating harmonized experiences that drive loyalty for life
July 11, 2018
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In the News
Creating harmonized experiences that drive loyalty for life
July 11, 2018
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Blog
The pivotal role of email address in database management
July 09, 2018
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Blog
Understanding a consumer's retailer of choice and what drives their loyalty
July 06, 2018
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Webinar
On-demand: 2018 holiday retail outlook webinar
July 02, 2018
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Infographic
2018 holiday retail outlook cheat sheet
July 02, 2018
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Research
2018 holiday retail outlook
July 01, 2018
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Blog
Restarting her career
June 29, 2018
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Blog
Real consumers share what personalized experiences they expect
June 28, 2018
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Blog
Meet a marketing expert: Kelly Nickerson & Epsilon's retail strategic consulting practice
June 26, 2018
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Research
How to survive and thrive in an Amazon world
June 24, 2018
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In the News
Beyond the demo: How to drive measurable tune-in — and viewer connections — with data-driven marketing
June 12, 2018
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Blog
CMO success starts with simplicity and transparency
June 12, 2018
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Blog
Powering lifetime connections, stage III – adjusting communications along the journey
June 08, 2018
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Blog
5 self-evident data-driven marketing truths
June 01, 2018
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In the News
In Focus: Interview with Jill Frank, Executive Producer, Head of Content Production at Epsilon Agency
May 25, 2018
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Blog
3 ways to enhance your marketing strategy with personas
May 24, 2018
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Blog
Creating loyalty through better communication
May 22, 2018
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In the News
Understanding customer engagement
May 22, 2018
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Pressroom
Signet Jewelers Ltd. shines with Alliance Data's Conversant and Epsilon, signs expansion agreement for digital marketing platform
May 22, 2018
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Blog
Mastering the art of push notifications
May 18, 2018
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In the News
How marketers across industries use customer engagement to drive loyalty, sales
May 17, 2018
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Blog
GDPR and Epsilon: Data protection efforts will remain at the forefront
May 14, 2018
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Research
Worried about exhausting your list? Know the right number of mailings to send
May 14, 2018
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In the News
Adweek: The time to prioritize workplace diversity and inclusivity is now. Is your agency ready?
May 01, 2018
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Blog
Spring into improved data-driven marketing programs
April 26, 2018
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In the News
Customer lifetime value revisited
April 25, 2018
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Blog
5 tips to increase customer engagement
April 24, 2018
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In the News
DMN: Epsilon and Media IQ weigh in with tips on building women in leadership initiatives
April 18, 2018
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Blog
Why 2018 is the year to adopt new mobile messaging capabilities
April 17, 2018
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Webinar
Using AI to conquest new markets: Oculus360 and Epsilon Agency webinar
April 16, 2018
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In the News
Reel Chicago: Immesoete directs Epsilon's new Cracker Barrel spots
April 12, 2018
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Pressroom
Epsilon/Conversant Chief Privacy Officer Noga Rosenthal Joins IAPP Advisory Board
April 10, 2018
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Blog
Putting your restaurant loyalty program to the test
April 09, 2018
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In the News
The Drum: Cracker Barrel: Whats cookin' today? By Epsilon Agency
April 06, 2018
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In the News
Chicago Business Journal: Cracker Barrel on mission to pull in millennial diners with new ads
April 06, 2018
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In the News
Forbes: The data brokers so powerful even Facebook bought their data - but they got me wildly wrong
April 05, 2018
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Blog
Powering lifetime connections Stage II: Creating a plan for ongoing dialogue
April 02, 2018
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Blog
GDPR: Steps towards compliance
March 29, 2018
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Pressroom
Epsilon appoints Jeff Fagel as new SVP, Head Of Marketing
March 22, 2018
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Blog
Achieve omnichannel success through data infrastructure
March 21, 2018
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In the News
The Drum: Nature's Way: The way we grow together
March 21, 2018
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Blog
Machine Learning: Helping to increase engagement within loyalty programs
March 20, 2018
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Research
Age is an attitude: Marketing to the boomers+ population
March 19, 2018
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Pressroom
Epsilon invests in its Automotive Practice with two new executive hires
March 15, 2018
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Blog
Loyalty found: Optimizing customer experience to encourage allegiance
March 14, 2018
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In the News
MKTG Insight: Busting the biggest myths about digital transformation
March 14, 2018
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In the News
Marketing Tech Outlook: Setting direction in an era of continuous transformation
March 10, 2018
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Blog
#PressforProgress: Voices of our female leaders
March 08, 2018
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In the News
Ad Age: SXSW preview: A lot more than booze and tacos
March 06, 2018
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Blog
The power of data: achieving trust in your loyalty program
March 05, 2018
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In the News
Adweek: As SXSW continues to grow, is it still worthwhile for brands to activate there?
March 02, 2018
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Blog
Four ways to simplify the complex world of loyalty
March 01, 2018
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In the News
Four ways to simplify the complex world of loyalty
March 01, 2018
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In the News
The power of data: Achieving trust in your loyalty program
March 01, 2018
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In the News
MKTG Insight: Digital and traditional marketers aren't so different after all
February 28, 2018
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In the News
Here's why people shop on Amazon - and why they'd shop elsewhere too
February 27, 2018
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Pressroom
New Epsilon research indicates high-spending Amazon shoppers spend two times more than the average consumer across retailers and channels
February 26, 2018
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Blog
Consistent data drives brand experience
February 22, 2018
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Pressroom
Epsilon Hires U.S. Army Veteran and Information Security Industry Leader Jeff Schilling as Chief Information Security Officer
February 15, 2018
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Blog
For the love of data
February 14, 2018
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Blog
Epsilon’s focus on data privacy
February 13, 2018
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In the News
Attribution beyond marketing: Using all company touchpoints achieve true customer view
February 08, 2018
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Blog
Differentiate your loyalty program with convenience
February 08, 2018
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In the News
Mobile continues to dominate marketing opportunities, but brands should consider what's next
February 07, 2018
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In the News
Martech Series: 6 unstoppable disruptions in marketing technology
February 06, 2018
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Blog
Turning a friend into a donor – the influential power of social media
January 31, 2018
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In the News
Adweek: How Amazon Go will drive brands to develop new ways to target customers
January 29, 2018
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In the News
Ad Age: How personalization will evolve in 2018
January 29, 2018
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In the News
Retail Dive: Amazon's free shipping attracts 88% of shoppers
January 23, 2018
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In the News
Twice: 4 brands that nailed their CES 2018 marketing
January 22, 2018
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In the News
Marketing Charts: What does personalization mean to consumers?
January 17, 2018
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In the News
Internet Retailer: Retail strategies made for the age of Amazon
January 14, 2018
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In the News
Martech Series: Interview with Wayne Townsend
January 12, 2018
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Blog
Delivering ‘L’oyalty through the true meaning of a brand experience
January 11, 2018
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In the News
DMN: What CMOs of tomorrow need to focus on today
January 10, 2018
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Blog
New insights for a customer-obsessed New Year
January 09, 2018
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Pressroom
New Epsilon research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences
January 09, 2018
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Research
#marketingtomillennials: A guide to understanding today's millennials
January 08, 2018
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Blog
10 data-driven marketing trends of 2017
December 27, 2017
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Blog
Maintaining the true meaning of Giving Tuesday
December 19, 2017
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In the News
Martech Exec: 50 women you need to know in martech 2018: Lisa Henderson
December 18, 2017
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In the News
Huffington Post: To evolve customer experiences in 2018, focus on the three E’s
December 14, 2017
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Blog
The unforgettable customer experiences of 2017
December 13, 2017
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In the News
5 key factors for a successful restaurant loyalty program
December 11, 2017
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Pressroom
Epsilon’s Stacey Hawes named a 2017 IAB Data Rockstar
December 11, 2017
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In the News
Forbes: Six little-known networking hacks to improve your results and brand image
December 08, 2017
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Blog
How the Internet of Things will impact customer loyalty in 2018
December 07, 2017
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In the News
The Drum: Industry insight: Reaction to CES's response to lack of keynote diversity
December 07, 2017
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In the News
Five strategies to combat 'retail apocalypse"
December 04, 2017
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Blog
The art and science of loyalty
November 30, 2017
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In the News
Reader's Digest: 15 technology trends you can expect to see dominate in 2018
November 30, 2017
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In the News
Personalization is not just personal, it's profitable
November 29, 2017
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In the News
COLLOQUY: Finding loyalty amid digital disruption
November 29, 2017
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In the News
LiveMint: Epsilon plans formal entry into Indian market
November 28, 2017
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In the News
Exchange4Media: Epsilon to focus on the global Fortune 500 companies in India
November 24, 2017
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Blog
Epsilon's Q2 2017 email trends and benchmarks
November 21, 2017
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Blog
Epsilon ranked as one of the most significant digital experience service providers
November 20, 2017
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In the News
Ad Age: This holiday season, make your marketing merry and personalized
November 16, 2017
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In the News
UX Design: Experience design in the age of big data
November 14, 2017
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In the News
Loyalty360: Domino's Pizza fixes fundamentals and inspires brand loyalty
November 07, 2017
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In the News
CRM and customer loyalty in the restaurant space and what it means for marketers
November 02, 2017
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In the News
The time is now -- The shift from transactional to relational rewards is in full swing
November 01, 2017
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In the News
How loyalty programs build trust in your brand
November 01, 2017
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In the News
Dealer Marketing Magazine: 3 ways connected cars can be the catalyst that drives mobile marketing
November 01, 2017
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In the News
SmartBrief: 4 things marketers should do this holiday season
October 26, 2017
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Blog
The power of "unwritten" loyalty rewards
October 26, 2017
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In the News
Marketing Interactive: Leveraging gamification to increase customer engagement
October 26, 2017
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Blog
GDPR and Epsilon: Our preparation efforts
October 24, 2017
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In the News
Loyalty360: Epsilon receives esteemed honor for customer loyalty excellence
October 20, 2017
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Blog
Achieving success together: not-for-profit organizations and retailers unite
October 19, 2017
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In the News
The new meaning of loyalty at Dunkin' Brands
October 13, 2017
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Pressroom
Epsilon named Citi’s partner of the year
October 13, 2017
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In the News
C-Suite Radio: Disruption is the new normal
October 10, 2017
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In the News
Rackspace: Enabling Epsilon's seamless migration to AWS
October 06, 2017
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Pressroom
Epsilon names Brian Serino Senior Vice President, Managing Director, Sales
October 03, 2017
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In the News
Leveraging gamification to increase customer engagement
October 02, 2017
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In the News
Loyalty360: Trending in loyalty - how the Internet of Things increases consumer engagement
October 02, 2017
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Blog
The 8,000 people who make Epsilon and Conversant (and advertising) great
September 26, 2017
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Pressroom
Epsilon/Conversant CEO Bryan Kennedy recognized on 4A’s list of 100 people who make advertising great
September 25, 2017
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Blog
Why data is a key component of micro- moment marketing
September 21, 2017
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In the News
Adexchanger: Apple’s new IPhone was ‘created for augmented reality’ – and brands should pay attention
September 12, 2017
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In the News
Huffington Post: 4 requirements for linking CX to ROI
September 11, 2017
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Blog
3 ways to secure the ‘second’ purchase from your customers
September 07, 2017
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Pressroom
Alliance Data's Epsilon expands relationship with Nature's Way; named lead agency for Alive! Brand
September 07, 2017
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In the News
MediaPost: Limit me: Why we need limits even in the age of disruption
September 05, 2017
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Microinteractions: The low cost of high reward
August 31, 2017
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Epsilon named a leader in customer loyalty by independent research firm
August 30, 2017
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Exchange4Media: Guest column: 3 myths to avoid when marketing to boomers+ and millennials
August 28, 2017
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Blog
4 ways to connect emotionally with donors
August 22, 2017
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CIOReview: Enable, stand by and get out of the way
August 18, 2017
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In the News
Huffington Post: Don't blame the data, blame the truth
August 17, 2017
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Pressroom
Epsilon’s Agility Harmony wins Best Email Marketing Platform in the Digiday Signal Awards
August 17, 2017
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In the News
Marketers continue to push ahead to a more holistic attribution process
August 16, 2017
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In the News
Should marketers ditch channel-specific KPIs?
August 10, 2017
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Pressroom
Guideposts signs renewal agreement with Alliance Data's Epsilon for database marketing services
August 03, 2017
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In the News
Automotive dealers keep brand safety top of mind to drive loyalty
August 01, 2017
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In the News
Loyalty 360: What's trending in loyalty
August 01, 2017
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Mobile payments vs. mobile wallets: Why brands should adopt
August 01, 2017
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Blog
Leveraging data to create emotional intelligence for marketing
July 27, 2017
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In the News
Mead: Strength not stress by Epsilon
July 26, 2017
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In the News
Econsultancy: A day in the life of Chief Client Officer at Epsilon
July 25, 2017
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Martech is hard: Improve your chances of martech and marketing success
July 25, 2017
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Pressroom
Q1 2017 North America email trends and benchmarks show increase in desktop open rates
July 24, 2017
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5 key insights for retailers this holiday season
July 18, 2017
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In the News
Dealer Marketing Magazine: The wonder women in the automotive industry
July 14, 2017
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MediaPost: Red Lobster launches new creative, tagline
July 10, 2017
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In the News
Exchange 4 Media: Leveraging data in an omnichannel world
July 03, 2017
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Pressroom
Epsilon/Conversant named one of Atlanta’s Best and Brightest Companies to Work For®
June 29, 2017
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Blog
How to build flawless marketing operations
June 29, 2017
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Pressroom
Epsilon named to 2017 Online Trust Alliance Honor Roll for sixth consecutive year
June 28, 2017
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In the News
CMO.com: 7 digital trends of the future
June 27, 2017
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In the News
CMO.com: Heeding the CX call
June 22, 2017
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Pressroom
Volvo drives forward with Alliance Data's Epsilon, signs expansion agreement for data-driven marketing services
June 22, 2017
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Here's why CMOs hate agencies that are lion-obsessed
June 21, 2017
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For the consumer’s sake: CMOs must unleash the power of marketing technology
June 19, 2017
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In the News
Perspectives: Women in advertising - Jill Frank
June 15, 2017
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Leveraging data in an omnichannel world
June 06, 2017
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In the News
37 women who are disrupting the status quo in advertising and tech
June 05, 2017
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Blog
Proof that you shouldn’t worry about over promotion
May 31, 2017
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Ad Age: Stacey Hawes named 2017 Women to Watch
May 30, 2017
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Blog
The future of digital and its impact on the travel industry
May 24, 2017
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In the News
AdExchanger: Google lays out its vision for an AI-driven world
May 17, 2017
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Pressroom
Ad Age Agency Report ranks Epsilon #1 across four categories
May 03, 2017
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Pressroom
Alliance Data's Epsilon business expands long-standing relationship with KeyBank; named agency of record for customer relationship management
May 02, 2017
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Pressroom
Epsilon’s Stacey Hawes named to DMA Board of Directors
April 28, 2017
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Reimagining your data strategy
April 20, 2017
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Ad Age: Marketing technology trailblazers - Tom Edwards
April 17, 2017
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In the News
DMN: DMN's 2017 agency snapshot
April 17, 2017
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Loyalty is more than a marketing program
April 12, 2017
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Pressroom
Q4 2016 North America email trends and benchmarks reveal steady click rates despite increased email volume
April 12, 2017
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MarTech is hard: Focus on your needs, not just the tools
April 10, 2017
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Marketing tech in transition: Artificial Intelligence
April 06, 2017
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Marketing tech in transition: Identity Resolution
April 05, 2017
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Blog
Marketing tech in transition: The Cloud
April 04, 2017
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Marketing tech in transition: Big Data
April 03, 2017
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Pressroom
Nigel Howlett joins Epsilon as Managing Director, International
April 03, 2017
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Marketing tech in transition: Four imperatives
March 30, 2017
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Blog
The role of marketing services in becoming an experience-led business
March 23, 2017
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Blog
The bell curve of marketing
March 20, 2017
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MediaPost: Ad-supported jobs add $1 trillion to economy
March 16, 2017
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In the News
Campaign US: Big tech and media activations eclipse startups at SXSW this year
March 16, 2017
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Blog
4 ways to develop the best loyalty program for your restaurant
March 16, 2017
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Pressroom
Epsilon partners with Juicy Juice Splashers® on Kidz Bop's "Best Time Ever" national tour
March 16, 2017
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In the News
CMO.com: The 3 fundamentals of CX innovation
March 14, 2017
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Mobile World Congress: The future of marketing
March 13, 2017
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Blog
Talking to your diverse donors
March 09, 2017
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In the News
Ad Week: 7 challenges Snapchat's parent company has to overcome before it can be Wall Street's 'New Facebook'
March 02, 2017
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In the News
BizReport: Report: Finances key to engaging boomers
February 24, 2017
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Blog
3 myths to avoid when marketing to boomers+ and millennials
February 23, 2017
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Pressroom
New research uncovers how to engage boomers; Marketers should look beyond age, focus on financial status and think cross-channel
February 22, 2017
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Pressroom
Largest global specialty retailer of nutritional products, GNC, selects Epsilon for loyalty marketing and technology services
February 21, 2017
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Why brand experience matters for QSRs
February 16, 2017
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How emojis provide an emotional dimension to cross-cultural messages
February 14, 2017
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Playing data tetris to win with your advertising investment
February 10, 2017
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Pressroom
Epsilon and Econsultancy release customer experience maturity report for India
February 08, 2017
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In the News
Epsilon and others scramble for Alexa data
February 07, 2017
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Blog
Adopting an agile mindset for business growth
February 02, 2017
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Blog
Please take it personally
January 24, 2017
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Pressroom
Brands delivered 15% more emails in Q3 2016 according to North America email trends and benchmarks
January 23, 2017
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In the News
The Dallas Cowboys are considering buying an E-sports team
January 20, 2017
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Get to know your customers in 2017
January 19, 2017
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iMedia: 7 ways artificial intelligence will enhance marketing
January 17, 2017
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Blog
What millennials want from QSR loyalty programs
January 10, 2017
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In the News
Data is still the trump card for driving business growth
January 05, 2017
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Pressroom
Epsilon serves up loyalty solution for quick service and fast casual restaurants
January 05, 2017
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In the News
DMN: Experience over points in customer loyalty
December 22, 2016
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Blog
How non-profits can effectively engage holiday heroes
December 22, 2016
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In the News
Mediapost: Epsilon promotes Townsend to President, Technology
December 15, 2016
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Creating deeper customer connections in 2017
December 15, 2016
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Wayne Townsend elevated to President, Technology of Epsilon
December 15, 2016
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COLLOQUY: Creating loyalty that pays
December 13, 2016
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Pressroom
Road Scholar expands relationship with Alliance Data, signing new agreement with Conversant for digital advertising services
December 08, 2016
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Shopper Marketing Magazine: Sanpellegrino rediscovers wandering
December 01, 2016
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AdExchanger: Epsilon's president of data talks changing relationships with CMOs
November 28, 2016
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In the News
The Drum: How Apple could succeed where Google stumbled with smart glasses
November 17, 2016
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GIA names Epsilon as agency of record for consumer outreach campaign
November 17, 2016
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How marketing is failing at its top priority
November 01, 2016
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Customer recognition: How marketing is failing at its top priority
October 31, 2016
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Campaign US: The recommendation engine: Epsilon's Jill Frank
October 28, 2016
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In the News
Econsultancy: Marketing is failing at its top priority: Three findings from new research
October 27, 2016
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Pressroom
Email open rates at a two-year high according to Q2 2016 North America email trend results
October 27, 2016
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In the News
Customer Alchemy: 5 marketing "shoulds" in an overwhelming list of "coulds"
October 25, 2016
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Pressroom
Stacey Hawes named President, Data of Epsilon
October 17, 2016
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Pressroom
Red Roof signs new multi-year agreement with Epsilon for email marketing services
October 06, 2016
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Epsilon signs new multi-year agreement with CNO Financial Group for enterprise marketing database solutions and marketing data services
September 29, 2016
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Pressroom
Richard McDonald elevated to President, Agency of Epsilon
September 26, 2016
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Amica Mutual Insurance Company signs new agreement with Epsilon to advance digital marketing capabilities
September 20, 2016
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Pressroom
Survey results indicate consumers more likely to shop in-store than online this holiday season
September 19, 2016
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In the News
Luxury Daily: Connection between offline, online will have major role in holiday shopping
September 15, 2016
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In the News
Industry Crunch: Using data to make decisions: How Epsilon helps retailers understand & market to their customers
September 15, 2016
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In the News
DMN: Forward to the future: The state of predictive
September 14, 2016
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Pressroom
New research uncovers why the single customer view eludes marketers
September 14, 2016
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Pressroom
Lisa Staler Gallerano joins Epsilon as General Counsel
September 01, 2016
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In the News
Chicago Inno: Here are Chicago Inno's 11 coolest companies winners for 2016
August 18, 2016
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In the News
Marketing IE: Epsilon bucks global gender trend
August 17, 2016
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In the News
SF Business Times: Advertising agencies ranked by Bay Area full-time employees
August 12, 2016
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In the News
Mediapost: Ad-tech execs on why Dentsu Aegi's majority stake in Merkle is a smart move
August 09, 2016
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AdWeek: Dentsu Aegis is diving deeper into data, acquiring a majority stake in Merkle
August 08, 2016
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Full Service Restaurant Magazine: Cracker Barrel expands reach with target-driven marketing campaign
August 08, 2016
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In the News
Ad Week: In a shift Del Monte picks data-focused Epsilon as its new creative agency
July 26, 2016
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Ad Age: Del Monte consolidates agency business with CRM shop Epsilon
July 26, 2016
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In the News
CMO.com: 3 ways to manage successful interagency relationships
July 26, 2016
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Epsilon named agency of record by Del Monte Foods
July 26, 2016
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Ad Week: Infographic: Consumers don't mind hearing from brands on messaging apps
July 12, 2016
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Pressroom
Noga Rosenthal joins Epsilon as Chief Privacy Officer
July 07, 2016
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Chicago Business Journal: Cracker Barrel and Epsilon Chicago pitch tent with world's worst camper
July 02, 2016
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In the News
Campaign US: Camping leads to catastrophes in Cracker Barrel campaign
July 01, 2016
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In the News
Direct Marketing News: Three data points on the horizon
July 01, 2016
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Pressroom
Q1 2016 North America email trend results: Personalized email communications drive click rates 241% higher than standard email marketing messages
June 27, 2016
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Pressroom
Epsilon named to 2016 Online Trust Alliance Honor Roll for fifth consecutive year
June 14, 2016
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In the News
iMedia: Why data must be used to inform your creative process
May 17, 2016
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In the News
USA Today: Budweiser renames beer 'America' this summer
May 10, 2016
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Pressroom
Epsilon and Econsultancy release customer experience maturity report for Australia and New Zealand markets
May 09, 2016
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In the News
Direct Marketing News: The battle for marketers' mindshare
May 06, 2016
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Pressroom
Epsilon launches EpsilonHealth, expanded global marketing services healthcare offering committed to ‘Make it Better’ for clients and consumers
May 06, 2016
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In the News
iMedia: Overcoming the advertising industry's identity crisis
May 04, 2016
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In the News
Marketing News: 10 minutes with Andy Frawley
May 03, 2016
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Pressroom
Ad Age Agency Report ranks Epsilon #1 largest U.S. agency from all disciplines for fifth consecutive year
May 03, 2016
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In the News
International Business Times: Facebook Inc. (FB) Q1 2016 earnings: 1.65 billion monthly active users ensures social network’s dominance in tech
April 28, 2016
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Pressroom
London Sport appoints Epsilon to deliver groundbreaking big data project
April 27, 2016
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In the News
Live Mint: Emphasis on greater ROI fuels mar-tech
April 25, 2016
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Pressroom
Epsilon announces launch of Epsilon OTT Audience
April 19, 2016
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In the News
The Review Colorado: Realizing the promise of one-to-one marketing
April 15, 2016
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Pressroom
Epsilon’s Q4 2015 email trend results: Personalized marketing is required to keep subscribers active in the crowded inbox
April 04, 2016
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In the News
1to1 Media: Everything new is old
April 01, 2016
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Pressroom
Epsilon and GlaxoSmithKline winners of gold Shopper Marketing Effie Award in North America
March 22, 2016
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Pressroom
David Allen joins Epsilon as Managing Director of International
March 01, 2016
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In the News
Mediapost: The joy is in the doing not in the winning
February 29, 2016
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In the News
Fox Business: Why big brands are skipping Super Bowl 50
February 29, 2016
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Pressroom
Epsilon signs new multi-year agreement to provide global database marketing services for worldwide biotechnology leader Shire
February 22, 2016
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In the News
VentureBeat: How tech's big 4 are getting ready to read your emotions
February 13, 2016
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Pressroom
Lamps Plus signs multi-year expansion agreement with Epsilon for permission-based email marketing services
February 02, 2016
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Pressroom
Epsilon CEO, Andy Frawley, joins DMA Board of Directors
February 01, 2016
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Pressroom
Epsilon’s 2016 new mover report provides insight into consumer behavior and engagement opportunities
January 29, 2016
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Pressroom
Mark Fiddes appointed Executive Creative Director for Epsilon EMEA
January 26, 2016
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Pressroom
Brian Trevor joins Epsilon as Senior Vice President, Research & Development
January 06, 2016
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Pressroom
Epsilon named a leader in customer loyalty solutions for large organizations
January 04, 2016
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Pressroom
Epsilon Q3 2015 North America email trend results: Although digital is disrupting consumer behavior email remains one of the most effective channels
December 21, 2015
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In the News
Epsilon: Respect for the data
December 15, 2015
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In the News
Native ADvice: Andy Frawley, CEO, Epsilon
December 15, 2015
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In the News
Marketers: 5 technologies you should watch for at CES 2016
December 13, 2015
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Pressroom
Epsilon looks at Japan's consumers, finds new patterns of loyalty
October 26, 2015
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Pressroom
New research finds when it comes to marketing to millennials life stage is more important than age
October 22, 2015
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In the News
5 ways ad agencies are behind the times - iMedia Connection
October 21, 2015
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Pressroom
New study finds data and technology alone can’t solve the challenges facing today’s marketers
October 19, 2015
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Pressroom
Epsilon named one of LinkedIn’s Top 100 Most InDemand Employers
October 15, 2015
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In the News
Epsilon sets high data management standards for customer engagement and marketing professionals - Loyalty 360
October 14, 2015
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In the News
Top CEOs cite business game changers and strategy - Forbes
October 12, 2015
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Pressroom
Epsilon Q2 2015 North America email trend results: Open rates on desktops, mobile and tablets remain steady
October 08, 2015
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In the News
Conversant debuts personalized video, enhanced by Epsilon data - AdExchanger
October 06, 2015
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In the News
The email opportunist - Direct Marketing News
October 01, 2015
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In the News
7 ways to use email to combat email disengagement - Direct Marketing News
October 01, 2015
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In the News
A holiday preview of what shoppers want and where they want to buy it - AdWeek
September 28, 2015
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Pressroom
Epsilon ShopperView helps consumer packaged goods marketers deliver cross-channel precision marketing at scale
September 16, 2015
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In the News
Live from Epsilon - Direct Marketing News
September 14, 2015
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Pressroom
Epsilon’s Agility Harmony becomes first enterprise digital marketing platform to feature real-time content capabilities
September 14, 2015
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Pressroom
Matt Fearin joins Epsilon as Chief Information Security Officer
September 14, 2015
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In the News
Ad blocking a no-show at Apple event, while Apple TV hits the spotlight - Ad Exchanger
September 10, 2015
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Pressroom
Global marketing leader Epsilon announces India operations
September 09, 2015
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Pressroom
Epsilon named a leader for email marketing agency and strategy services
September 02, 2015
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In the News
It takes an ecosystem: Technology’s role in driving consumer experience - Ad Exchanger
August 25, 2015
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In the News
Direct Marketing Club of New York announces Silver Apple Honorees for 2015 - Target Marketing
August 24, 2015
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In the News
First class marketing relies on customer experience - MediaPost
August 24, 2015
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In the News
Agencies tell us which video platforms they thing is best for brands - Digiday
August 21, 2015
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In the News
Ad Age data conference explores most effective ways marketers can use data - Ad Age
August 12, 2015
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In the News
Epsilon, Klout bring social data to email marketing - MediaPost
August 11, 2015
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Pressroom
Epsilon and Lithium + Klout form exclusive partnership to bring deep customer insights to marketers
August 11, 2015
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Pressroom
Tom Edwards joins Epsilon as Chief Digital Officer, Agency
July 21, 2015
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Pressroom
Epsilon and GlaxoSmithKline receive top honors at the CADM Tempo awards
July 20, 2015
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Pressroom
Q1 2015 North America email trend results: Epsilon finds open rates remain steady as mobile usage flattens
July 13, 2015
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Pressroom
Rob Powers joins Epsilon as SVP, Strategy & Growth
July 07, 2015
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Pressroom
New study from Epsilon reveals impact of social and mobile in deconstructing the shopper journey
July 01, 2015
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Pressroom
Turner Broadcasting partners with Epsilon to launch Turner Data Cloud
June 30, 2015
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Pressroom
Epsilon named to OTA 2015 online trust honor roll
June 15, 2015
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Epsilon named direct marketing agency of the year
June 11, 2015
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Pressroom
The Federation for Internet Alerts (FIA) expands reach of global emergency communications network with addition of new partners
May 18, 2015
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Pressroom
Ad Age agency report ranks Epsilon #1 across three disciplines
May 07, 2015
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In the News
Don Draper, maverick ad man, dead at 88 - Media Post
May 05, 2015
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Pressroom
Q4 2014 email trends and benchmarks report finds click rates remain steady, triggered emails continue to outperform
April 30, 2015
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Pressroom
Epsilon celebrates the 25th anniversary of the Abacus Cooperative
April 22, 2015
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In the News
Agencies need to step up data capabilities - WSJ CMO Today
April 10, 2015
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In the News
ROI is dead. A new metric is needed for customer relationships - Ad Age
March 04, 2015
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Pressroom
Epsilon study finds Chinese consumers most loyal to e-commerce players
March 02, 2015
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Pressroom
Nature's Way partners with Epsilon for 'healthful' customer relationships
February 26, 2015
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Pressroom
Epsilon named a leader in email marketing driven by client satisfaction and omnichannel capabilities
February 24, 2015
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Pressroom
2015 new mover report reveals why consumers move and what they’re buying  
January 28, 2015
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Pressroom
Mobile device usage linked to email open rate increase
January 07, 2015
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Pressroom
Study reveals luxury brands miss huge opportunities by not understanding their customer
December 26, 2014
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Pressroom
Andy Frawley named Chief Executive Officer of Epsilon
December 17, 2014
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Pressroom
National Football League China enlists Epsilon to drive engagement with fans
December 08, 2014
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Pressroom
New book reveals how brands can fire up growth by uncovering return on experience and engagement
October 27, 2014
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Pressroom
Epsilon announces major rebranding
October 22, 2014
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In the News
Neglected email marketing tools - Media Post
October 15, 2014
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In the News
Epsilon CEO Bryan Kennedy champions Big Data - Washington Post
October 14, 2014
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Pressroom
Q2 2014 north America email trend results: Epsilon identifies lift in triggered email volume, open and click rates
September 23, 2014
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Pressroom
Sephora enlists Epsilon for permission-based email marketing services
September 16, 2014
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Pressroom
Alliance data to acquire ad tech leader conversant for approximately $2.3 billion
September 11, 2014
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Pressroom
Epsilon’s response network makes cross-channel integration possible with social media tool
September 08, 2014
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Pressroom
Epsilon recognized for work with San Diego Zoo Global and The University of Texas MD Anderson Cancer Center
August 13, 2014
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Pressroom
Epsilon releases 2014 Multichannel Trend Report: 2% increase in total sales for consumer goods in 2013
August 07, 2014
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Pressroom
Epsilon cited as a leader in email marketing
July 23, 2014
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Pressroom
Epsilon expands healthcare team
July 22, 2014
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Pressroom
Q1 2014 North America email trend results: Epsilon finds open rates up 5.7% over last year while click rates remain steady
July 16, 2014
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Pressroom
Epsilon named to OTA 2014 Online Trust Honor Roll
June 11, 2014
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Epsilon takes home IBM Marketing Innovation Award
June 09, 2014
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Epsilon’s Agility Harmony becomes first digital marketing platform to leverage Hadoop for high-performance advanced segmentation
May 22, 2014
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Ad Age agency report once again ranks Epsilon #1
May 01, 2014
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Q4 2013 North America email trend results: customer brand connections must be built on engagement and differentiated experiences
April 03, 2014
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Pressroom
Epsilon partners with TransUnion to introduce Auto Insurance ValueScore
April 03, 2014
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Epsilon announces launch of Advanced Digital Solutions Practice
March 27, 2014
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Epsilon partners with Adobe to deliver next-generation loyalty platform
March 25, 2014
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Epsilon recognized as Adobe’s North American Campaign Partner of the Year
March 24, 2014
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Ebates Inc. enlists Epsilon for global email marketing services
March 10, 2014
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Multichannel retailer UncommonGoods enlists Epsilon for database marketing services
February 25, 2014
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Epsilon ranked #1 by Red Pill Email
February 18, 2014
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Epsilon Partners with comScore to offer rich demographic data assets
February 18, 2014
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Epsilon introduces SurveyDirect: first 100% self-reported, proven solution
January 20, 2014
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Epsilon partners with Twitter to offer tailored audiences
January 14, 2014
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